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5 Takeaways from the 2021 ULI Florida Real Estate Summit

By Karen Cantor Posted in - Press on October 11th, 2021

Every year ULI hosts an Annual Real Estate Summit in Miami, Florida, and other major cities to examine the future of real estate, trends, and opportunities.  This year the 2021 ULI Florida Real Estate Summit in Miami was altered last minute to a virtual format due to concerns of the spreading Delta variant uprise. The Urban Land Institute (ULI) is a global, nonprofit research and education organization.  It’s the oldest, largest network of cross-disciplinary real estate and land-use experts in the world who share in the vision of the ULI mission to “shape the future of the built environment for transformative impact in communities worldwide”. Here are the most important takeaways shared by Cotton & Company’s Executive Vice President, Karen… Read more »

Why Consistent Marketing Matters In Every Real Estate Market Cycle

By Karen Cantor Posted in - Press on August 30th, 2021

It’s the Hottest Real Estate Market Ever While some real estate developers have the dilemma of not being able to build quickly enough to keep up with buyer demand, others may struggle with the lack of land parcels for their next projects. Developers, private communities, resort communities, and country club community leadership are seeing homes selling at record-breaking highs. In a year where you don’t need to spend as much of your real estate marketing dollars on lead generation, it is ideal timing to take your brand to the next level. By laying the foundation now to attract the right target audience, home builders and development sales leadership will be set up to succeed at a time where rising prices… Read more »

Low Housing Inventory Drives New Real Estate Industry Trends

By Karen Cantor Posted in - Press on July 13th, 2021

Home Renovation in High Demand Josefine and Alan Cohen live in New York and love the city! Proud to be a part of the most dynamic business region in the world, Long Island and Manhattan are their playgrounds. Their lives are filled with getting together with friends, enjoying the arts, and playing a round of golf in between business meetings and raising a family. The Cohens and friends frequent South Florida during the winter, but this year, they are looking at Boca Raton in a whole new light. The Cohens aren’t alone. Across the country, especially in the northeast, homebuyers are considering a move south. You could call it the perfect storm of a pandemic hangover – isolation, higher taxes, higher crime, and… Read more »

Health and Wellness Take Center Stage

By Karen Cantor Posted in - Press on March 25th, 2021

COVID is Transforming Homebuyers’ Mindset Due to the length of the crisis, short-term lifestyle changes have become daily habits with a renewed focus on health and wellness. The country’s real estate sector is responding to these drastic lifestyle changes initiated by the pandemic with long-lasting impact and the trend is likely to stick around well past the COVID-19 era. Emotional health and physical wellness have become top priorities to families of all ages and lifestyles. To offer buyers what matters most, builders and industry leaders have risen to the occasion. Land planners and architects are more focused than ever on developing projects that are changing the way people live. Place makers are focusing on safe living, health and wellness, immunity,… Read more »

Hot Boating Industry Creates Wave of New Marina Development

By Karen Cantor Posted in - Press on February 15th, 2021

There have been very few industries that have benefited from the COVID 19 pandemic with the exception of real estate and marina development. Long-term, state-wide shutdowns and rising tax burdens have created new migration patterns and have impacted lifestyle trends in the leisure market. Both the vacation home sector and the boating industry are experiencing massive growth, and developers are taking notice of the opportunity incorporating marina development into their community plans. After months of being isolated in their private residences, many retreated from densely populated urban environment to sanctuaries in the mountains, the beaches, and beyond. Boating has emerged as one of the most favorable forms of socially distanced outdoor recreation that individuals can experience with family and close… Read more »

The Future of Real Estate Community Design

By Karen Cantor Posted in - Press on December 14th, 2020

Whether working remotely from home, homeschooling the kids or even getting in a workout at the home gym – Americans are looking at their surroundings in an entirely new way and spending more time in their homes than ever. As we emerge from the pandemic crisis and plan for the future, psychographic priority shifts will be long lasting. As a result, the future of real estate community design has been greatly affected as visionary developers, builders, interior designers, urban planners and architects reimagine their plans to address the new reality. Reimagined Spaces Coronavirus challenges in American cities has provided opportunities and incentives to reimagine all public spaces. Cities like downtown Sarasota are ahead of the curve with construction already underway… Read more »

A Journey of Discovery

By Angelene Posted in - Press on January 15th, 2020

There it was, bigger than life on your computer screen. A magnificent landscape of bright blue skies and rolling desert hills that seemingly merge into the clear blue waters of the Sea of Cortez. The stunning beauty of the Baja actually takes your breath away. What an incredible first impression, but then what? Take the Quiz. A short series of four or five questions are asked about how you would interact with the environment, what level of service you prefer, what activities you are most likely to schedule. Your answers and interactions create a profile of your interests that allows the developer to get to know what’s important to you. When it comes to nurturing a lead, one size certainly… Read more »

ULI’s Real Estate Economic Outlook

By Cira Posted in - Press on July 11th, 2019

If we all could predict the future, everyone would be jumping into real estate investment and development. Although no one has a crystal ball, the Urban Land Institute has an impressive track record when it comes to forecasting for trends in the global real estate industry. ULI’s most recent Real Estate Economic Forecast was presented at its Spring Convention in Nashville. A member of the ULI Recreational Council, Stephann Cotton, sat with us to break down what those predictions mean for the industry. Real Estate Market Stability “If you look at the different sectors of the real estate market, and you look at the projected growth, virtually all sectors are almost flatlined from 2019 to 2021. Housing inventory has stabilized… Read more »

The Baby Boomer Effect Changes Everything in Discretionary Real Estate

By developer Posted in - Real Estate on July 18th, 2018

Revolutionary – it’s the single best word to describe a generation that dramatically changed the way we live in America today. From music, entertainment and fashion, to diverse social and political causes – the Baby Boomers have been shaking things up since the 60s. Real estate developers have planning for the onslaught of retirees to fill their amenity-rich new home communities for years. After marketing to the Silent Generation for decades, many developers have yet to recognize the drastically different demographic and psychographic profiles of the emerging retiree market. “Baby Boomers are living longer and seeking new ways to reinvent themselves,” says Stephann Cotton, president of Cotton & Company and Urban Land Institute Member. “They have a completely different attitude… Read more »

Boomers Rank Their Must-Have Housing Features

By Angelene Posted in - Media & Real Estate on July 28th, 2016

With the economy continuing to recover, baby boomers are finally feeling confident enough to take action on their plans to purchase retirement homes. A recent survey from AARP shares a wide variety of boomer preferences ranging from homeownership rates, community ratings, the likelihood or reasons for moving during retirement, most-wanted remodeling modifications, to the most desired outdoor space features. As it turns out, a majority of boomers surveyed want a home that helps them live independently as they age, and more than half of boomers are willing to move in order to achieve that goal. In addition, respondents in each market disclosed one community feature with the largest need gap in eight different domains, including transportation, health and wellness, outdoor… Read more »