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Private Clubs Scramble to Address Emerging Market Demands for Spa & Wellness Lifestyle

By Angelene Posted in - Press on January 8th, 2020

One of the most important amenity expansions the Club could undertake as wellness continues to be a key driving factor for our market. You’ll see below, that technology often leads to lifestyle changes. In the case of health and wellness, it’s been a game-changer. The emerging market ranks this among its top priorities when selecting a home. Here are a few insights we wanted to share: Trends that Make Wellness a Top Priority PSYCHOGRAPHIC SHIFT: Baby Boomers, Gen Xers and Millennials are ALL focused on wellness: nutrition, longevity, disease prevention, stress reduction, and alternative medicines. They are dedicated to wellness, devoting time and money to exercising, and eating right. This is a long-term shift in psychographics, not a short-term fade…. Read more »