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Bay Harbor Celebrates Season Opening with Testimonial Video

By developer Posted in - Uncategorized on May 27th, 2022

Cotton & Company has enjoyed working with the Bay Harbor Marketing Alliance and the Bay Harbor Yacht Club in developing a highly successful campaign over the past five years. As they gear up for another incredible summer season, we’re proud to have produced this new video capturing the Member’s reflections on this incredible Lake Michigan lifestyle and the beautiful surroundings of the community. Enjoy.

Cotton & Company Announces Patrick Knabel as New Executive Vice President

By developer Posted in - Press on February 25th, 2022

(STUART, FLA) – Cotton & Company, a full-service advertising agency in the luxury real estate development market worldwide, has recently announced Patrick Knabel as its new Executive Vice President. Knabel steps into this new role after spending the last six years working at Cotton & Company as an integral part of the Account Service team. Knabel has grown tremendously over the past six years, successfully handling the strategic planning, day-to-day account management and execution of numerous clients’ marketing plans. In his new position as Executive Vice President, Knabel will become a member of the senior management team, focusing on further developing the firms ongoing marketing strategy efforts and will spearhead Cotton’s new business outreach. “Patrick has been leading the internal… Read more »

Real Estate Development Pre-Sales Achieve Astounding Results

By developer Posted in - Press on October 30th, 2020

With a shortage of standing inventory in Florida and surging migration to the State, Florida homebuyers face fewer options when searching for that perfect winter or year-round address. Construction materials and labor costs are on an upward trend, resulting in the continued rise of new home pricing in the market. For real estate developments with pre-sale condominiums, this scenario will lead savvy homebuyers getting in early to take advantage of future appreciation. For homebuyers that settle on what’s available today, waiting for new construction may be necessary to acquire the home of their dreams. Pre-sale offerings in real estate developments can be a win-win for both the buyer and the developer. For the homebuyer, the best selection and pricing are… Read more »

Florida’s Longboat Key Attracts Five-Star Luxury Development

By developer Posted in - Press on October 26th, 2020

Florida’s Longboat Key attracts five-star luxury development. Longboat Key a moneyed enclave, neighboring affluent Sarasota is a hot property right now. In Q3 2020 closed condominium and townhome sales above a million hit 102 compared to 39 in Q3 2019. Located in both Sarasota and Manatee Counties, Longboat Key is 9 miles northwest of Sarasota and almost 40 miles south of Tampa. The year-round population of around 7,0000 almost doubles from January to April thanks to snowbirds who primarily hail from the Northeast and Midwest. With an average family income of $181,903 affluence is a way of life. Just a 15-minute drive from downtown Sarasota via a bridge this low-key barrier island has some of the most pristine beaches in… Read more »

Unicorp Achieves Unprecedented Record Sales with Summer Launch of The Residences at The St. Regis Longboat Key Resort

By developer Posted in - Press on October 16th, 2020

Unicorp National Developments, Inc., together with the Michael Saunders & Company team are pleased to announce they have now opened sales to the public for The Residences at The St. Regis Longboat Key Resort. Situated on a barrier island just outside of Sarasota, Florida. Longboat Key is renowned for its aquamarine waters and expansive white sand beaches. This acclaimed and storied location offers the best in luxury living in the tradition of The St. Regis, recognized around the world as The Best Address. St. Regis, part of Marriott International’s portfolio of luxury brands, is excited to welcome The Residences at St Regis Longboat Key to its global portfolio. Pre-sale expectations were surpassed, despite an off-season launch in the height of… Read more »

Florida Real Estate Sales Benefit from COVD 19 Trends

By developer Posted in - Press on September 30th, 2020

It used to be that people moved to Florida to retire or just spend the winter in the sunshine, but during these unprecedented times, real estate sales trends are proving that the sunshine state is much more than a vacation or retirement destination. According to the New York Times, nearly 1000 people move to Florida every day. Luxury homes sales are in high demand as northerners from densely populated states with high tax burdens abandon cities like New York, Boston, and Chicago. Now, with business changing to remote workplaces, professionals enjoy newfound freedom to relocate for a higher quality lifestyle. In addition to the obvious year-round sunshine and a milder climate, there are other important reasons that one in every… Read more »

Why is It Important for Your Real Estate Website to be ADA Compliant?

By developer Posted in - Press on September 22nd, 2020

In today’s world, most home searches begin online – not just for non-disabled people, but those with special needs as well. Having a website that helps facilitate this for disabled people is a fundamental part of the home-buying process and ensures that people with disabilities have the same opportunities to buy a home as everyone else. When websites are not properly coded to assist them, lawsuits may occur on the basis of the American Disabilities Act. Since the American judicial system considers websites public spaces, you may find yourself in a situation where you will have to settle out of court or pay large fines. When it comes to the accessibility of websites offering real estate, Cotton & Company understands… Read more »

Cotton & Company Welcomes Art Director Robert Allen

By developer Posted in - Press on September 21st, 2020

Cotton & Company welcomes Robert Allen as Art Director to the team. Allen joins Cotton & Company with over 18 years of extensive experience in brand development, digital marketing, advertising and promotions. Allen joins the Cotton & Company team from Barilla Group in Northbrook, Illinois, where he was a Creative Designer. Previously he was a Senior Graphic Designer at Essendant in Deerfield, Illinois. Prior design experience includes working as a Senior Designer and Photography Supervisor at Staples and Senior Designer for Quill. Allen graduated from Ray College of Design with a Bachelor of Fine Arts and received a certification for web development from The Art Institutes. “We are thrilled to have Robert join our creative team at Cotton & Company,… Read more »

The Baby Boomer Effect Changes Everything in Discretionary Real Estate

By developer Posted in - Real Estate on July 18th, 2018

Revolutionary – it’s the single best word to describe a generation that dramatically changed the way we live in America today. From music, entertainment and fashion, to diverse social and political causes – the Baby Boomers have been shaking things up since the 60s. Real estate developers have planning for the onslaught of retirees to fill their amenity-rich new home communities for years. After marketing to the Silent Generation for decades, many developers have yet to recognize the drastically different demographic and psychographic profiles of the emerging retiree market. “Baby Boomers are living longer and seeking new ways to reinvent themselves,” says Stephann Cotton, president of Cotton & Company and Urban Land Institute Member. “They have a completely different attitude… Read more »

Luxury Real Industry Eyes First Quarter 2017 Sales Results

By developer Posted in - Advertising & Top-Home on April 3rd, 2017

With April 1st marking the end Q1 2017, many developers and investors are reflecting on the results from the first three months of the year. After a lackluster 2016 widely attributed to the contentious national election, many industry professionals were predicting a positive increase in luxury home sales. For communities targeting Florida’s winter residents, high season typically begins on January 15th and runs through mid April. This year, President Trump settled into the White House and quickly became a frequent visitor to South Florida. Besides having a new administration in place in Washington, and the new Winter White House established on Palm Beach – what changes did the real estate market experience in Q1? 1. Stock Market Surges – In… Read more »