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Posted in - Media & Web on September 29th, 2011
In April of 2010, Steve Jobs released a statement speaking out on why he wouldn’t allow Flash on “i” devices. There were several points he felt very strongly about: 1. The web should be “open” and Flash isn’t. That means that there’s a company (Adobe) that controls what and when it updates. What if he can’t get them to do something when he wants it done? 2. He talks about how Adobe says that 75% of all video on the web is in Flash, and then lists a string of sites that have posted “i” friendly videos including Netflix, Facebook, major TV networks and The Wall Street Journal. So, I suppose we don’t need to see absolutely every video there…
By developer
Posted in - Web on May 23rd, 2011
In the expansive world that is the Internet, the ultimate goal is to get noticed and look good when you do. Getting noticed, of course, is of the upmost importance and SEO is a key factor in this, but at what point should we allow a site’s SEO to start to limit its presentation and design? Well, if approached properly, you should be able to fulfill the vision for your site’s look while still getting plenty of attention and results. The key here is to understand the buyer. Understanding your buyer will greatly benefit you in reaching them. Who are they? How do they use the Internet? What sites do they visit for information? And most importantly, how do they…
By developer
Posted in - SEO on May 9th, 2011
A mistake was made long ago when someone decided that the skill-sets used to generate website traffic should be named, “Search Engine Optimization.” That shortsighted, naïve individual failed to consider the numerous elements that play an important role in the traffic-building process. Even the term “traffic-building” is a misnomer. Few website owners would be satisfied with huge increases in website traffic. That, alone, has little value beyond bragging rights (My website had 15 million visitors last year!). When the sales manager encouraged his sales team to make more calls each day, one man took it to heart. Bedraggled and worn to a frazzle, he stood tall and thrust his chest out as he reported on Friday afternoon that he had…
By developer
Posted in - Web on April 25th, 2011
Between HTML, ASP, .NET, PHP and all the other languages we’ve used to create websites, we can certainly create a content management system from scratch. But with the pressure of today’s deadlines and workloads, who has the time? When a client wants a system that they can edit themselves, looks professional or is primarily data-driven, you’ll want to choose a content management system (CMS) like Joomla!® to run the website. It’s faster to build, more reliable in code and can be updated by anyone who has a little time and the desire to learn the basics. One of my favorite things about Joomla!® is that making changes to an existing page is considerably faster. You just log in to the…
By developer
Posted in - Why Cotton on August 29th, 2010
Cotton & Company maintains a laser focus on real estate sales and marketing. We empower sales success world-wide including more than 1,700 properties. We combine four decades of real estate expertise with today’s most innovative digital strategies. We don’t just talk a good game, we execute – on time, on budget and on target! Let’s talk.
By developer
Posted in - Landing-Brochure on December 1st, 1911
the ultimate guide to performance driven Marketing Turn your real estate website into a performance driven machine with a digital strategy from Cotton & Company. Simply fill out the form below for instant access to our Ultimate Guide for Performance Driven Marketing for Real Estate Sales Success.
