Post in the Category Press
By Angelene
Posted in - Press on September 15th, 2015
For decades, developers and urban planners have been anticipating the retirement years of wealthy baby boomers often focusing on demographic and geographic research. Boomers have always been known for blazing a new trail, and there’s no reason that wouldn’t hold true when it comes to planning their retirement years. It’s the psychographic changes of the generation that are now having the biggest impact on residential real estate in ways that are overturning conventional assumptions and redirecting amenity and service programs throughout the country. Here’s a look at five trends that can no longer be ignored: 1. Modern Homes: Most boomers have “been there, done that” with older homes that have history and character. They want modern appliances, energy-efficient doors and…
By Angelene
Posted in - Press on September 2nd, 2015
Being outside doesn’t just mean backyard pools and patios anymore. With the growing focus on health and wellness, today’s homebuyers are drawn to living healthier and nature-based amenities are at the top of their list. While the increased health benefits are important, it’s decreasing cost to manage and operate that makes natural settings more than just a pretty place. As the largest generation for five decades, baby boomers spending trends continue to drive the economy. They have spent much of their lives in cars and offices and now want fresh air and walkable neighborhoods within easy reach of parks, beaches, shopping, dining, entertainment and culture. Research shows that outdoor group oriented exercise such as gardening improves social skills and confidence,…
By Angelene
Posted in - Press on August 26th, 2015
Tempting someone to click on your ad is half the battle. The landing page is the other half. The landing page is the first page your online prospects are taken to after they click your ad. It simplifies the clutter in front of users and clarifies the task you would like them to complete. Here at Cotton & Company we understand that without quality landing pages, you will never fully optimize your true lead generation potential. DO’s 1. ESTABLISH YOUR GOALS. Know your marketing goals and what you are trying to accomplish. Don’t try to ask the user to do too many things at once. Is your call-to-action clear? Do you want downloads for a free magazine? Floorplan views? Open…
By Angelene
Posted in - Press on August 18th, 2015
It’s becoming more and more clear as the national real estate market returns that people are looking for real estate everywhere they go. Not in the sense that they are just driving around town searching for “For Sale” signs. (Who has time for that these days?) But rather because they are using their mobile devices while on the go to search for properties. These people are your prospects, they’re your potential homebuyers and they are going to their phones to find their next home. If that doesn’t strike you as good enough reason to update your digital marketing efforts, then consider this: Google has long said that your web presence would benefit from mobile optimization, however, in its latest update,…
By Alexis
Posted in - Press on March 25th, 2014
BOCA RATON, FL – Siemens Group, renowned real estate developer, announces plans to break ground on a new luxury condominium this fall that will change the residential landscape of Boca West Country Club. Akoya, set to be a sanctuary of modern architecture, will boast every conceivable amenity and white-glove services within the gates of the #1 Private Residential Country Club in the Country. Slated to open fall 2015, Akoya has been thoughtfully designed by GarciaStromberg, famed architects of One Thousand Ocean, and award-winning Interiors by Steven G., known worldwide for fashionable metropolitan style. Akoya will be the first new residential development in Boca West Country Club in more than two decades. Pricing ranges from $1.2 million to more than $2…
By Alexis
Posted in - Press on January 6th, 2014
Brian Bandell – Senior Reporter- South Florida Business Journal Seventy residential units in Boynton Beach’s Peninsula on the Intracoastal will be up for sale after the property was acquired for $21.5 million. Boynton Real Esate LLLP, managed by Paulo Melo in Miami, sold the property to Peninsula Boynton Property, a partnership that includes Pordes Residential Sales and Marketing CEO Mark Pordes and Rene Brillembourg in Coral Gables. The multi-family building along the water at 2649 N. Federal Highway was built in 2010 without use of a mortgage. The building was operated as a rental by the developer, although it was originally intended to be for sale – until the Great Recession hit. Pordes said he would market the 40 condos…
By Alexis
Posted in - Press on December 27th, 2013
Brian Bandell – Senior Reporter – South Florida Business Journal Kolter Group closed a big deal it’s had brewing all year, the purchase of the 602.9-acre Briger parcel in Palm Beach Gardens. The property is of key importance to the future of the region’s biotech industry because it’s near the Scripps Research Institute and the Max Planck Society. Kolter paid $127.5 million for the land in five transactions with the families of Richard Thall, Robert Thall, Paul L. Briger, Patricia B. Lester, Howard Lester and David Minkin. YEAR IN REVIEW: Test your know-how on the top business stories of 2013 The seller provided $102.5 million in financing to Kolter. The West Palm Beach-based developer also got a $39.2 million mortgage…
By Laurie Andrews
Posted in - Press on December 17th, 2013
In today’s ever-changing world of country club marketing, one aspect that every marketing director should focus on is social programming. In years past, primary social engagements revolved around golf tournaments, drinking, and eating. Today clubs are catering to a more diverse and younger audience that is interested in a variety of diverse interests therefore wellness, experiential learning, culinary events, learning engagements, and social interaction should be incorporated into every country club’s social calendar. Many clubs today are building interactive display kitchens where chefs can lead classes sharing new recipes, local farm-to-table produce, and techniques designed to keep people healthy and fulfilled. Some of the clubs have even filmed their efforts and run them on their club channel television stations. Another popular…
By Alexis
Posted in - Press on November 15th, 2013
Just 12 units remain at the Canyon Ranch Living Miami Beach condominium complex, with more than 95 percent of the project’s residences sold, according to Michael Sadov, real estate sales director at the property. Canyon Ranch has now sold 119 units this year, or an average of about one every three days. Of those sales, 82 have come in the project’s North Tower, which opened in March 2011. “Buyers visiting Canyon Ranch this winter will likely have to purchase a resale,” Sadov said. — Alexander Britell Click here to view original article
By Alexis
Posted in - Press on May 6th, 2013
LAS VEGAS, NV–(Marketwired – May 06, 2013) – Condominiums are selling again in Las Vegas. A prime location and new prices at Veer Towers are drawing buyers who spent $19 million on residences in just three months. “We jumped out of the gate with strong sales from California, Toronto and elsewhere,” said Mark Pordes, CEO of Pordes Residential Sales & Marketing. “The Las Vegas condo market has been weak for years, but now we’re bringing people back.” Pordes Residential launched sales in February. The residences were put on the market at prices that reflect the current reality in Las Vegas, in which values now are about half what they were in 2008. Buyers purchased 38 residences during the initial quarter….
