Post in the Category Press
By Alexis
Posted in - Press on December 23rd, 2022
Fueled by friendly tax policies and numerous business relocations during the pandemic, Florida has enjoyed booming growth and expansion in 2022. Real estate experts, however, are weighing the strength of the market against growing uncertainty and fears of a looming cooldown. At Cotton & Company, President Laurie Andrews is keenly aware of how quickly market trends can shift. With over 40 years of marketing experience exclusively in real estate, the company’s data-driven approach focuses on how conditions are impacting homebuyers’ decisions in real time. Let’s chat with Laurie Andrews and hear her unique perspective on the future of luxury real estate in Florida as we head into 2023. With the pandemic over, where do you see potential opportunities for growth,…
By Alexis
Posted in - Press on December 12th, 2022
Capital Analytics Associates’ Invest: Palm Beach 2022-2023 Launch Conference was held on December 8, 2022. More than 200 industry leaders and elected officials gathered at The Ben Hotel in West Palm Beach to celebrate the launch of the annual publication with an afternoon of networking and panel discussions. Cotton & Company President Laurie Andrews was among business leaders gathered for the real estate panel, “Building the Beach.” Moderated by Valerie Neilson, executive director of Palm Beach Transportation and Planning Agency, the panel examined how real estate and construction sectors are responding to unprecedented growth to shape the region’s future. Andrews shared how migration patterns have transitioned the area from a seasonal address to a year-round lifestyle. She highlighted trends in…
By Alexis
Posted in - Press on November 21st, 2022
While the marketing industry continues to make great strides toward the digital world, traditional marketing is far from dead. Print, broadcast, and radio advertising are not only alive and well, but continuing to grow. A recent study has shown that the top five most trusted and engaging ad forms worldwide are all traditional, with print (82%) and television (80%) ranking the highest. Not only have these ads proven to be more engaging, but they also provide opportunities to reach a large audience in ways digital marketing cannot. Let’s dive deeper into how traditional marketing is still leading to success for real estate developers across the globe. Television is Here to Stay Although the internet has become the number-one source of…
By Alexis
Posted in - Press on November 11th, 2022
As Featured in CityBiz Boca West officially opened its new Welcome Sales Center on October 31 in a ribbon cutting ceremony and celebration. The new office is located at 7763 Glades Road, Boca Raton, and will be a central source of information for future homebuyers and Members of Boca West Country Club. Read the Full Article
By Alexis
Posted in - Press on October 5th, 2022
Now more than ever before, people are consuming media whenever and however they want. Online streaming services such as Netflix, Apple TV, and Hulu have opened the door to hundreds of channels and shifted advertising away from traditional television. Mobile devices have become the leading medium to source news and information across all generations, with social platforms including Facebook TikTok, YouTube, and Instagram. These innovative media channels require a fresh approach to reach today’s homebuyers. Digital marketing has transformed into storytelling- creating emotions and visuals that compel buyers to take that first step, and ultimately cultivating a relationship that gets them to your sales office. Tributary Creating Engaging Content that Establishes a Connection As consumers scroll through their newsfeeds, watch…
By Alexis
Posted in - Press on September 6th, 2022
Fueled by low interest rates, easy credit, and insufficient regulation, the Great Recession of 2008 has been considered one of the most significant economic downturns since the Great Depression. This sharp decline in economic activity has taken a long time to recover from, especially when it comes to the housing market. Now, with home prices up nearly 19% nationally since last year, people are wondering if another economic crisis is looming. While these concerns are understandable, there are many distinct differences between this downturn and the 2008 recession. Naples Reserve A Market Surge Driven By Lifestyle Priorities Unlike the last housing boom, one could argue that home price growth since the start of the pandemic is justifiable. The lifestyle change…
By Alexis
Posted in - Press on August 16th, 2022
Long gone are the days where everyone watched three network television channels, listened to their favorite FM radio station, and looked for the paperboy to deliver the daily newspaper with updates on global events. Back then, a captive market was easily targeted. Today, the internet has fundamentally changed the world around us, creating a dynamic environment with endless sources of media being consumed. Streaming services have opened the door to hundreds of channels, YouTube and TikTok provide user-generated video entertainment, and social media has become the new source of news and information across the generations. With so many options to choose from, mass advertising has been replaced with strategic digital marketing to niche target markets. Consumer psychographic and demographic profiling…
By Patrick
Posted in - Press on July 7th, 2022
Long before podcasts, tv shows, or even books, people have passed down knowledge through stories. Each story told connected people across time and were a way to entertain, share life lessons, and exchange experiences. As we continue to grow and evolve in the Digital Age, storytelling is still a vital way people communicate. By leveraging storytelling from current residents or Members, communities and clubs can share an authentic point of view. One that helps build trust and forms valuable connections with potential homebuyers. The Value of Authenticity There’s truly no better way to represent a community than hearing from the people who live there. From current residents sharing their experiences and their favorite country club amenity to future homebuyers expressing…
By Patrick
Posted in - Press on June 1st, 2022
After a year and a half of record growth, Florida continues to make headlines as the nation’s top destination for new home migration. This sunny and tropical locale has welcomed thousands of new residents, leading the nation in inbound moves by 62%. Spanning more than 6,000 square miles and three counties – Miami-Dade, Broward, and Palm Beach – South Florida has quickly become the 2nd largest metropolitan area in the southeastern U.S. As we enter the “off-season” for the housing market, real estate experts are weighing the strength of the market against growing uncertainty. One Park Sarasota The Remote Work Revolution Drives Migration With the convenience of technology bringing people together, expectations of working in a traditional office environment have…
By Alexis
Posted in - Press on March 29th, 2022
Today’s homebuyers don’t want to be “sold”. They are tech-savvy and do their preliminary homework to find a community that best suits their needs. Every individual consumer has a unique perspective, and their priorities and their personal style differ. The goal is to deliver a sales message through less aggressive editorial stories that highlight the unique selling propositions that the various individual communities offer. Engaging Content that Establishes a Connection There are hundreds of engaging stories that can be written authentically about the lifestyles that are inspired daily based on the location and community. From community events to things to do in the local area to the special relationships that form, there is an endless list of topics to be…
