Like it or not, Mark Zuckerberg has created an advertising juggernaut. Between 2014 and 2015, Facebook’s ad revenue grew 59 percent, with the bulk of ads running on mobile devices. Meanwhile, Google’s ad revenue was up 18 percent over the same time period.
While Google’s increase may seem modest compared to Facebook’s, consider that all other digital players contributed to 13 percent of total growth.
Together, Facebook and Google controlled 76 percent of internet advertising growth.
WHAT DOES THIS MEAN FOR YOU?
For sales professionals it means more opportunity to reach potential clients. Lead generation has changed, and with Facebook’s added opportunity it makes inbound marketing that much more successful. Facebook lead generation is NOT about post boosting, name recognition, getting likes or engagement. Facebook lead generation is a single aspect of inbound marketing. By aligning the content you publish with your customers’ interests, you naturally attract inbound traffic that you can then convert and close.
Instead of trying to use Facebook as an outbound marketing platform, treat it more like Google. They work well together for a reason. Combining the digital efforts of generating quality leads will result in highly targeted campaigns to connected consumers. We have seen this as the most influential approach to lead generation and the most cost effective as well.
In this digitally driven world the consumer can get little snacks of knowledge to keep them coming back for more. You stay in touch with them and you engage. No one can be everything to everyone at all times, but with digital marketing, we can get really close. Staying in tune with the consumer will lead the next generation of marketing to better elevate this form of customer service.
Social marketing is changing the marketing world, and real estate development is no longer an exception to the rule. To learn more about the innovative real estate marketing programs developed by Cotton & Company, visit cottonco.com
