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The Future of Real Estate Community Design

By Karen Cantor Posted in - Press on December 14th, 2020

Whether working remotely from home, homeschooling the kids or even getting in a workout at the home gym – Americans are looking at their surroundings in an entirely new way and spending more time in their homes than ever. As we emerge from the pandemic crisis and plan for the future, psychographic priority shifts will be long lasting. As a result, the future of real estate community design has been greatly affected as visionary developers, builders, interior designers, urban planners and architects reimagine their plans to address the new reality. Reimagined Spaces Coronavirus challenges in American cities has provided opportunities and incentives to reimagine all public spaces. Cities like downtown Sarasota are ahead of the curve with construction already underway… Read more »

Are you engaged with the right “one”?

By Marissa Mastroianni Posted in - Public Relations & Social Media on August 30th, 2011

Social media has been a buzz-topic across all industries for a number of years now. People are discussing its benefits and its handicaps, its global reach, its popularity, how fast it’s growing. Businesses- large and small- are all hopping on the band wagon and developing profiles, pages, handles and groups. Everyone wants to be involved, but before you jump in, make sure you know what you’re getting into. What many people don’t understand is the bigger picture of social media; take the words apart – and social media is just really a type of media. Dictionary.com describes media as a “means of communication…that reaches or influences people” and social as “pertaining to, devoted to, or characterized by friendly companionship or… Read more »

First Thoughts on Google+

By media Posted in - Public Relations & Social Media on July 26th, 2011

Just as I’ve settled into the social media world on Facebook, with my thousands of pictures and conversations preserved, Google+ has to make an appearance and cause me to question my whole social media presence. Google+ confused me even more than Facebook had when I first created my profile, with it’s clean layout and simple color scheme (in comparison to Myspace), I found myself a little overwhelmed just thinking about creating a whole new internet profile. Sharing my concerns with a friend who had made his Google+ account as well, he responded with, “It is Beta right now. Chill out…Send some feedback…” So I did. One aspect I love about the new outlet is that it enables me to take… Read more »

Jump onto the Platform or Drown: Social Media Platforms

By media Posted in - Media & Public Relations & Social Media on July 11th, 2011

If you were to ask businesses across the country about market research and advertising 20 years ago, they would have said, “I think we know what people want.” Well, 20 years later they know what consumers want, and in a big way. The marketing and advertising schemes involving door-to-door sales and community events are definitely coming to a screeching halt. The internet is now the community and social platforms are now the marketplaces. As businesses develop, they understand that they can no longer afford to be one-dimensional. For every one customer in person, companies can obtain 10 at the same time via social communities online. As long as a company has a product that the right people want, they will have… Read more »

Bridgestone Splits the … Aisle?

By media Posted in - Advertising & Media & Networking & Social Media & Uncategorized on June 20th, 2011

Recently I was walking the aisle of my local grocery store and saw the most peculiar thing. A golf ball for sale in the beer section. No, this is not a case (no pun intended) of someone placing an unwanted item in the wrong section. This is a brilliant campaign launched by Bridgestone Golf and Michelob Ultra. Think about it. What better a marriage than golf and beer?

The Humble Floorplan

By media Posted in - Real Estate on April 5th, 2011

Here at Cotton and Company, great effort is made to create collateral campaigns that exemplify the luxury and affluence of the communities, condominiums and resorts we promote. Every aspect of a campaign, from the promotional materials to the website, is carefully and intelligently designed to appeal to the demographic and potential homebuyers. So amongst the vivid photography, beautiful brochures, attention-grabbing ads and cutting-edge websites, it is easy to overlook one of the most important tools in real estate sales: the humble floorplan. A floorplan looks rather simple compared to the gorgeous photography and impeccably designed collateral in our campaigns. However, the fact of the matter is that most people shop online for properties and a floorplan is one of the… Read more »