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Spring Ahead

By media Posted in - Media & Networking & Public Relations & Social Media & Uncategorized & Web on March 12th, 2013

March 10th at 2am, we sprung ahead one hour. Daylight Savings Time is nearly upon us. “DST” is a way of making better use of the daylight hours by setting the clocks forward one hour in the spring and then back again in the fall. Do you believe this is a good practice or not worth the hassle for one extra hour of evening daylight during the warmer months?There are different schools of thought on this practice. Some studies report that DST saves energy, but you can find just as many studies that report it does not. Some people say the loss of that one-hour of sleep affects their health, mood and body clocks. However, many appreciate the extra hour… Read more »

Coach Schnellenberger Leading the Charge to Stop Texting and Driving

By Laurie Andrews Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on December 11th, 2012

As the Offensive Coordinator for the 1972 Miami Dolphins, Coach Howard Schnellenberger became famous for winning football games and the ‘72 Dolphins remain the only undefeated team in NFL history. The coach went on to become a legendary college head coach for the Universities of Oklahoma,Louisville and Miami, where he won a National Championship. After retiring from football as the head coach of Florida Atlantic in 2011, the coach continues to work with young students as he faces an even more ominous opponent. Featured on Miami’s WSVN, Coach Schnellenberger is bringing attention to the growing epidemic of texting and driving. Notably, 49% of drivers with cell phones under the age of 35 send or read text messages while driving, even though a texting… Read more »

Online Friend Referrals Are Driving Consumer Purchase Decisions

By media Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on May 24th, 2012

Don’t like what’s hanging in your closet? Can’t decide what to buy in the store? Always sending photos of yourself to your friends asking – “What do you think?” When looking to purchase items, social media marketing is a game changer. Today 90% of consumers look to “friends” and ‘Liked’ pages or ‘Pins’ to decide what to purchase. Social media and peer recommendations are being taken to a whole new level, especially in Brazil. Brazilian retailer, C&A, has teamed up with Facebook in creating real time fashion feedback. They have already asked the question and are giving you the answer right on the hanger.

What Would Jesus Do, on Facebook?

By Marissa Mastroianni Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on November 22nd, 2011

If Jesus had a Facebook account, imagine the amount of people he could have reached. What if he could tweet daily lessons on love and kindness? The power of social media and its ability to connect millions upon millions of people around the world is awe inspiring, and the effect of powerful messaging can be extraordinary, if done properly. So where is religion’s place in technology, and how can it be used to impact the most amount of people?While a website provides pertinent information, it fails to connect people.

Are you engaged with the right “one”?

By Marissa Mastroianni Posted in - Public Relations & Social Media on August 30th, 2011

Social media has been a buzz-topic across all industries for a number of years now. People are discussing its benefits and its handicaps, its global reach, its popularity, how fast it’s growing. Businesses- large and small- are all hopping on the band wagon and developing profiles, pages, handles and groups. Everyone wants to be involved, but before you jump in, make sure you know what you’re getting into. What many people don’t understand is the bigger picture of social media; take the words apart – and social media is just really a type of media. Dictionary.com describes media as a “means of communication…that reaches or influences people” and social as “pertaining to, devoted to, or characterized by friendly companionship or… Read more »

First Thoughts on Google+

By media Posted in - Public Relations & Social Media on July 26th, 2011

Just as I’ve settled into the social media world on Facebook, with my thousands of pictures and conversations preserved, Google+ has to make an appearance and cause me to question my whole social media presence. Google+ confused me even more than Facebook had when I first created my profile, with it’s clean layout and simple color scheme (in comparison to Myspace), I found myself a little overwhelmed just thinking about creating a whole new internet profile. Sharing my concerns with a friend who had made his Google+ account as well, he responded with, “It is Beta right now. Chill out…Send some feedback…” So I did. One aspect I love about the new outlet is that it enables me to take… Read more »

Jump onto the Platform or Drown: Social Media Platforms

By media Posted in - Media & Public Relations & Social Media on July 11th, 2011

If you were to ask businesses across the country about market research and advertising 20 years ago, they would have said, “I think we know what people want.” Well, 20 years later they know what consumers want, and in a big way. The marketing and advertising schemes involving door-to-door sales and community events are definitely coming to a screeching halt. The internet is now the community and social platforms are now the marketplaces. As businesses develop, they understand that they can no longer afford to be one-dimensional. For every one customer in person, companies can obtain 10 at the same time via social communities online. As long as a company has a product that the right people want, they will have… Read more »

The Pros and Cons of Using Joomla!®

By developer Posted in - Web on April 25th, 2011

Between HTML, ASP, .NET, PHP and all the other languages we’ve used to create websites, we can certainly create a content management system from scratch. But with the pressure of today’s deadlines and workloads, who has the time? When a client wants a system that they can edit themselves, looks professional or is primarily data-driven, you’ll want to choose a content management system (CMS) like Joomla!® to run the website. It’s faster to build, more reliable in code and can be updated by anyone who has a little time and the desire to learn the basics. One of my favorite things about Joomla!® is that making changes to an existing page is considerably faster. You just log in to the… Read more »

LivingSocial Buys a Few Million Friends

By media Posted in - Advertising & Media & Networking & Social Media & Uncategorized on March 28th, 2011

Hello. It’s nice to meet you. Wanna be friends? I mean life-long friends who will always need one another.The most simplistic explanation of advertising is the desire to introduce a brand to a target audience. Brands go about this by creating awareness, enticing trial, building loyalty and, hopefully, enlisting brand ambassadors to help spread the gospel. In advertising we look at people’s wants and turn them into needs. Because when I need something, I buy it. A great example of a company introducing themselves to potential customers was seen recently with LivingSocial. By now most everyone has heard of Groupon. If not for their group coupon offerings, then for their ability to decline a $6 billion buyout bid from the nice… Read more »

Do Not Get Overwhelmed

By media Posted in - SEO on January 21st, 2011

Simplifying the Web World Your website is now live. Don’t just sit there waiting for people to come and visit it. There are too many websites out there already. Your website will not be suddenly overwhelmed with visitors. Building traffic is a slow process. Only those who patiently work to make their websites successful will reap real benefits. There are only three sources of website visitors: Direct Traffic – Those who type your web address into the browser address bar and click. Search Engines – Responding to a query, search engines deliver results that are relevant. If your website appears close to the top of the list, and if the title and description are intelligible, there is a possibility that the searcher… Read more »