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Why Consistent Marketing Matters In Every Real Estate Market Cycle

By Karen Cantor Posted in - Press on August 30th, 2021

It’s the Hottest Real Estate Market Ever While some real estate developers have the dilemma of not being able to build quickly enough to keep up with buyer demand, others may struggle with the lack of land parcels for their next projects. Developers, private communities, resort communities, and country club community leadership are seeing homes selling at record-breaking highs. In a year where you don’t need to spend as much of your real estate marketing dollars on lead generation, it is ideal timing to take your brand to the next level. By laying the foundation now to attract the right target audience, home builders and development sales leadership will be set up to succeed at a time where rising prices… Read more »

Covid Fallout Drives High Demand for Florida Lifestyle – But What About High-Rise Condominiums?

By Karen Cantor Posted in - Press on January 5th, 2021

As public debate continues to rage about how to manage the COVID virus, Florida’s decision to remain “open for business” has manifested itself in a state-wide real estate boom. With thousands of homeowners migrating to the low-tax, high-quality lifestyle, real estate developers are battling to capture their share of the market. Data from LendingTree clearly identifies Florida as the top destination. Nearly 1,000 people per day moving to the Sunshine State, and single-family home inventories are rapidly decreasing. Many transplants are leaving densely populated communities and have been reluctant to consider condominium living in their new locale. So what are South Florida’s luxury condominium developers doing to capture their share of the post-COVID migration? As new single-family home inventory shrinks,… Read more »

The Future of Real Estate Community Design

By Karen Cantor Posted in - Press on December 14th, 2020

Whether working remotely from home, homeschooling the kids or even getting in a workout at the home gym – Americans are looking at their surroundings in an entirely new way and spending more time in their homes than ever. As we emerge from the pandemic crisis and plan for the future, psychographic priority shifts will be long lasting. As a result, the future of real estate community design has been greatly affected as visionary developers, builders, interior designers, urban planners and architects reimagine their plans to address the new reality. Reimagined Spaces Coronavirus challenges in American cities has provided opportunities and incentives to reimagine all public spaces. Cities like downtown Sarasota are ahead of the curve with construction already underway… Read more »

Why Country Club Living is More Popular than Ever

By Karen Cantor Posted in - Press on November 20th, 2020

Private club communities are attractive to buyers now more than ever. As a result of the pandemic, country club communities are being sought out for having all the bells and whistles buyers seek at this time. Here are just a few of the reasons why the appeal of country club living has grown significantly in the post Covid-19 era. Wellness According to the Private Communities Registry, Inc. (PCR) 2020 Survey, wellness amenities top the list of what home searchers are looking for. Fitness related amenities remain the top requested benefit by homebuyers. Swimming pools (73%), with fitness centers (71%), and walking/ biking trails (70%) following close behind. There is also an enthusiasm for tennis/pickle ball, green features, spas, and other… Read more »

Florida Real Estate Sales Benefit from COVD 19 Trends

By developer Posted in - Press on September 30th, 2020

It used to be that people moved to Florida to retire or just spend the winter in the sunshine, but during these unprecedented times, real estate sales trends are proving that the sunshine state is much more than a vacation or retirement destination. According to the New York Times, nearly 1000 people move to Florida every day. Luxury homes sales are in high demand as northerners from densely populated states with high tax burdens abandon cities like New York, Boston, and Chicago. Now, with business changing to remote workplaces, professionals enjoy newfound freedom to relocate for a higher quality lifestyle. In addition to the obvious year-round sunshine and a milder climate, there are other important reasons that one in every… Read more »

Private Clubs Scramble to Address Emerging Market Demands for Spa & Wellness Lifestyle

By Angelene Posted in - Press on January 8th, 2020

One of the most important amenity expansions the Club could undertake as wellness continues to be a key driving factor for our market. You’ll see below, that technology often leads to lifestyle changes. In the case of health and wellness, it’s been a game-changer. The emerging market ranks this among its top priorities when selecting a home. Here are a few insights we wanted to share: Trends that Make Wellness a Top Priority PSYCHOGRAPHIC SHIFT: Baby Boomers, Gen Xers and Millennials are ALL focused on wellness: nutrition, longevity, disease prevention, stress reduction, and alternative medicines. They are dedicated to wellness, devoting time and money to exercising, and eating right. This is a long-term shift in psychographics, not a short-term fade…. Read more »

Real Estate Expertise Rooted in Workout Solutions

By Cira Posted in - Press on July 19th, 2019

Stephann Cotton – Baptized By Fire University of Florida advertising degree in hand, Stephann Cotton set out to find his place in the world. Having grown up in Fort Lauderdale, South Florida was home and when a job opportunity presented itself with Southeastern Marketing, he jumped right in. Little did he know it at the time, but he entered his first real estate cycle … at the bottom. It was the late 1970s. The banking and Real Estate industries had taken a hit, and many prime real estate assets were thrown into Real Estate Investment Trusts (REITs). Projects, big and small, were shut down on a moment’s notice. Locks on the gates, half-finished construction, no development team in place. Continental… Read more »

Boomers Rank Their Must-Have Housing Features

By Angelene Posted in - Media & Real Estate on July 28th, 2016

With the economy continuing to recover, baby boomers are finally feeling confident enough to take action on their plans to purchase retirement homes. A recent survey from AARP shares a wide variety of boomer preferences ranging from homeownership rates, community ratings, the likelihood or reasons for moving during retirement, most-wanted remodeling modifications, to the most desired outdoor space features. As it turns out, a majority of boomers surveyed want a home that helps them live independently as they age, and more than half of boomers are willing to move in order to achieve that goal. In addition, respondents in each market disclosed one community feature with the largest need gap in eight different domains, including transportation, health and wellness, outdoor… Read more »

The 2016 Election’s Impact on New Home Sales

By Angelene Posted in - Press on April 14th, 2016

With the upcoming Presidential election, the United States’ economy, commerce, and real estate have become hot topics. Looking at past history, the Presidential election and the voters’ attitudes towards it often have an impact on consumer spending habits. With such a diverse range of options in the 2016 Presidential Election, the future direction of the country is up for grabs. As we enter into the summer convention season, there remains a veil of uncertainty hanging over the US economy. Real estate markets around the country are feeling the pinch due to low consumer confidence as a result of this uncertainty. In destination second home markets, buyers are patiently sitting on the sidelines waiting to jump back in. This could signal an… Read more »

Is Now the Time to Focus on Your Blog Content?

By Angelene Posted in - Press on March 1st, 2016

Okay, so you have a blog on your website….are you using it? Really using it to drive results? If the answer is no, you’re not alone. Many sales professionals find themselves overwhelmed in this fast-paced, instant gratification world of digital marketing, and the blog is often the project pushed to the edge of the desk. But with today’s increased focus on content marketing, managing your blog appropriately is more important than ever. Although having a blog is essential for SEO and increasing your online visibility, it is estimated that 50 percent of the content produced goes unused. It’s up to you (or your marketing team) to stem the tide. Use Keywords to Identify Prime Topics The best strategy is to focus… Read more »