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Cotton & Company Announces Patrick Knabel as New Executive Vice President

By developer Posted in - Press on February 25th, 2022

(STUART, FLA) – Cotton & Company, a full-service advertising agency in the luxury real estate development market worldwide, has recently announced Patrick Knabel as its new Executive Vice President. Knabel steps into this new role after spending the last six years working at Cotton & Company as an integral part of the Account Service team. Knabel has grown tremendously over the past six years, successfully handling the strategic planning, day-to-day account management and execution of numerous clients’ marketing plans. In his new position as Executive Vice President, Knabel will become a member of the senior management team, focusing on further developing the firms ongoing marketing strategy efforts and will spearhead Cotton’s new business outreach. “Patrick has been leading the internal… Read more »

The Importance of Database Management and Follow Up

By Angelene Posted in - Press on February 23rd, 2022

In today’s economic environment all products and companies have a strong digital presence, especially those selling residential real estate. Reports from the National Association of REALTORS® show that nearly 90 percent of home buyers search for homes online, while 54 percent of buyers state that the use of the Internet was their first step taken during the entire home buying process. Yet most sales agents are looking for the next warm body to walk through the door of the sales gallery, discounting the priceless value and importance of internet leads and database management. Let’s face it, if your marketing program is on point, your sales team won’t be able to effectively manage all the online and on-site leads coming through…. Read more »

Cotton & Company Garners Latest Trends from Global Digital Marketing Conferences

By Angelene Posted in - Press on January 4th, 2022

Cotton & Company representative directors attended two of the top global digital marketing technology conferences of 2021: The Ad Exchanger Programmatic I/O in New York, NY and the Web Summit 2021 in Lisbon, Portugal. AdExchanger PROGRAMMATIC I/O Event The AdExchanger PROGRAMMATIC I/O conference in New York City brings the entire digital marketing industry together to gather and share their knowledge regarding important topics pertaining to digital marketing.  Important topics included performance optimization, marketing strategies, privacy, and reporting. Over the span of two days, expert speakers shared information regarding programmatic media and the digital marketing field. The overall theme of the conference this year was the shift to a privacy-first world. Voice-activated virtual assistants are becoming the new norm and are… Read more »

Forbes Global Properties Taps Cotton & Company for Brand Development

By Angelene Posted in - Press on December 29th, 2021

Forbes Global Properties, the luxury real estate platform, selected Cotton & Company, a full-service marketing and advertising agency, for top-grade brand development. The luxury online consumer marketplace showcases luxury homes and works closely with an invitation-only association of international real estate experts. Established in 2020, Forbes Global Properties capitalizes on the engaged audience of millions of consumers by leveraging the power of the 100-year-old Forbes media company. Forbes Global Properties chose Cotton & Company as their marketing partner based on the agency’s longstanding history and hyper-focus on the luxury real estate market. Cotton & Company’s group of real estate marketing and advertising specialists produced a brand launch for a variety of property categories showcased on the platform. Additionally, the agency… Read more »

Why Consistent Marketing Matters In Every Real Estate Market Cycle

By Angelene Posted in - Press on August 30th, 2021

It’s the Hottest Real Estate Market Ever While some real estate developers have the dilemma of not being able to build quickly enough to keep up with buyer demand, others may struggle with the lack of land parcels for their next projects. Developers, private communities, resort communities, and country club community leadership are seeing homes selling at record-breaking highs. In a year where you don’t need to spend as much of your real estate marketing dollars on lead generation, it is ideal timing to take your brand to the next level. By laying the foundation now to attract the right target audience, home builders and development sales leadership will be set up to succeed at a time where rising prices… Read more »

Covid Fallout Drives High Demand for Florida Lifestyle – But What About High-Rise Condominiums?

By Angelene Posted in - Press on January 5th, 2021

As public debate continues to rage about how to manage the COVID virus, Florida’s decision to remain “open for business” has manifested itself in a state-wide real estate boom. With thousands of homeowners migrating to the low-tax, high-quality lifestyle, real estate developers are battling to capture their share of the market. Data from LendingTree clearly identifies Florida as the top destination. Nearly 1,000 people per day moving to the Sunshine State, and single-family home inventories are rapidly decreasing. Many transplants are leaving densely populated communities and have been reluctant to consider condominium living in their new locale. So what are South Florida’s luxury condominium developers doing to capture their share of the post-COVID migration? As new single-family home inventory shrinks,… Read more »

The Future of Real Estate Community Design

By Angelene Posted in - Press on December 14th, 2020

Whether working remotely from home, homeschooling the kids or even getting in a workout at the home gym – Americans are looking at their surroundings in an entirely new way and spending more time in their homes than ever. As we emerge from the pandemic crisis and plan for the future, psychographic priority shifts will be long lasting. As a result, the future of real estate community design has been greatly affected as visionary developers, builders, interior designers, urban planners and architects reimagine their plans to address the new reality. Reimagined Spaces Coronavirus challenges in American cities has provided opportunities and incentives to reimagine all public spaces. Cities like downtown Sarasota are ahead of the curve with construction already underway… Read more »

Why Country Club Living is More Popular than Ever

By Angelene Posted in - Press on November 20th, 2020

Private club communities are attractive to buyers now more than ever. As a result of the pandemic, country club communities are being sought out for having all the bells and whistles buyers seek at this time. Here are just a few of the reasons why the appeal of country club living has grown significantly in the post Covid-19 era. Wellness According to the Private Communities Registry, Inc. (PCR) 2020 Survey, wellness amenities top the list of what home searchers are looking for. Fitness related amenities remain the top requested benefit by homebuyers. Swimming pools (73%), with fitness centers (71%), and walking/ biking trails (70%) following close behind. There is also an enthusiasm for tennis/pickle ball, green features, spas, and other… Read more »

Florida Real Estate Sales Benefit from COVD 19 Trends

By developer Posted in - Press on September 30th, 2020

It used to be that people moved to Florida to retire or just spend the winter in the sunshine, but during these unprecedented times, real estate sales trends are proving that the sunshine state is much more than a vacation or retirement destination. According to the New York Times, nearly 1000 people move to Florida every day. Luxury homes sales are in high demand as northerners from densely populated states with high tax burdens abandon cities like New York, Boston, and Chicago. Now, with business changing to remote workplaces, professionals enjoy newfound freedom to relocate for a higher quality lifestyle. In addition to the obvious year-round sunshine and a milder climate, there are other important reasons that one in every… Read more »

Private Clubs Scramble to Address Emerging Market Demands for Spa & Wellness Lifestyle

By Angelene Posted in - Press on January 8th, 2020

One of the most important amenity expansions the Club could undertake as wellness continues to be a key driving factor for our market. You’ll see below, that technology often leads to lifestyle changes. In the case of health and wellness, it’s been a game-changer. The emerging market ranks this among its top priorities when selecting a home. Here are a few insights we wanted to share: Trends that Make Wellness a Top Priority PSYCHOGRAPHIC SHIFT: Baby Boomers, Gen Xers and Millennials are ALL focused on wellness: nutrition, longevity, disease prevention, stress reduction, and alternative medicines. They are dedicated to wellness, devoting time and money to exercising, and eating right. This is a long-term shift in psychographics, not a short-term fade…. Read more »