Forbes Global Properties, the luxury real estate platform, selected Cotton & Company, a full-service marketing and advertising agency, for top-grade brand development. The luxury online consumer marketplace showcases luxury homes and works closely with an invitation-only association of international real estate experts. Established in 2020, Forbes Global Properties capitalizes on the engaged audience of millions of consumers by leveraging the power of the 100-year-old Forbes media company.
Forbes Global Properties chose Cotton & Company as their marketing partner based on the agency’s longstanding history and hyper-focus on the luxury real estate market. Cotton & Company’s group of real estate marketing and advertising specialists produced a brand launch for a variety of property categories showcased on the platform. Additionally, the agency designed the Forbes Global Properties Inaugural Industry report on the state of the market. The 2021 Year-End Market Perspectives detailed year-end report offers valuable insight on the international luxury property market and it is complimentary to readers upon registration. The report highlights that the number of potential luxury homebuyers grew substantially in 2020 throughout 2021, and illustrates that “the world is experiencing one of the most accelerated periods of wealth creation and capital availability in history.”
Forbes Global Properties supports the Forbes mission of “celebrating those who have made it and those who aspire to make it, while convening and curating the most influential leaders and entrepreneurs who are driving change, transforming business, and making a significant impact on the world…” Their goal as a new platform is to educate, inform and engage prospective real estate buyers and sellers by presenting the world’s finest properties available on the market today with timely market data, editorial and expert insights.
“We are honored to lend our real estate expertise to such a prestigious organization like Forbes Global Properties. With our decades of experience on the luxury real estate market we were poised to guide Forbes Global Properties on their branding and marketing initiatives and successfully execute quickly and efficiently” says Laurie Andrews, Cotton & Company President. “We look forward to seeing the platform reach its unsurpassable potential in a market that is surging across the country.”
Cotton & Company’s portfolio of other successful clients includes industry leaders like The Kolter Group, Fontainebleau Development, St. Regis Residences Longboat Key, Property Markets Group, iStar, and Blackstone. The company publishes Solutions Magazine and a weekly e-newsletter, The Compendium, to provide ongoing industry news, trends, and updates of interest.