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Has Technology Stifled the Creative Process?

By media Posted in - Advertising & Media & Networking & Social Media & Uncategorized on November 8th, 2011

What would Don Draper do with Google and an iMac? The savvy ad executive of ”Mad Men,” accustomed to cocktail-induced, cigarette-filled and feet-kicked-on-the- desk-style of creative meetings, might feel a tad nostalgic for his Lucky Strike days in 2011. What ever happened to the days of creative exchanges in person? Together Everyone Achieves More (TEAM): but do they?As a result of the increased use of technology, collaboration seems to be decreasing among colleagues and business partners. The days of collective brainstorming—in person—have been replaced by the sound of dinging Smartphones and the sight of a zillion unread e-mails.

Tweets of Wrath: Common Abuses of Social Media and How You Can Avoid Them

By media Posted in - Media & Public Relations & Social Media on October 17th, 2011

The rules of social media apply to all: no person, no matter how famous or talented, no company, regardless of its big brands and big income, is exempt. No exceptions.  In fact, a misuse of social mediums, such as Twitter, YouTube and Facebook, can cause more harm than having no online presence at all. Such holds true for John Mayer, one of the decade’s most popular songwriters and musicians, who used Twitter as platform for his most candid thoughts and opinions. As a result, he damaged his credibility as an artist while simultaneously offending many people. Sure, he enthusiastically exercised his right to The First Amendment—but he wants to sell records. Hence, all messaging on behalf of yourself, your brand… Read more »

Are you engaged with the right “one”?

By Marissa Mastroianni Posted in - Public Relations & Social Media on August 30th, 2011

Social media has been a buzz-topic across all industries for a number of years now. People are discussing its benefits and its handicaps, its global reach, its popularity, how fast it’s growing. Businesses- large and small- are all hopping on the band wagon and developing profiles, pages, handles and groups. Everyone wants to be involved, but before you jump in, make sure you know what you’re getting into. What many people don’t understand is the bigger picture of social media; take the words apart – and social media is just really a type of media. Dictionary.com describes media as a “means of communication…that reaches or influences people” and social as “pertaining to, devoted to, or characterized by friendly companionship or… Read more »

First Thoughts on Google+

By media Posted in - Public Relations & Social Media on July 26th, 2011

Just as I’ve settled into the social media world on Facebook, with my thousands of pictures and conversations preserved, Google+ has to make an appearance and cause me to question my whole social media presence. Google+ confused me even more than Facebook had when I first created my profile, with it’s clean layout and simple color scheme (in comparison to Myspace), I found myself a little overwhelmed just thinking about creating a whole new internet profile. Sharing my concerns with a friend who had made his Google+ account as well, he responded with, “It is Beta right now. Chill out…Send some feedback…” So I did. One aspect I love about the new outlet is that it enables me to take… Read more »

Jump onto the Platform or Drown: Social Media Platforms

By media Posted in - Media & Public Relations & Social Media on July 11th, 2011

If you were to ask businesses across the country about market research and advertising 20 years ago, they would have said, “I think we know what people want.” Well, 20 years later they know what consumers want, and in a big way. The marketing and advertising schemes involving door-to-door sales and community events are definitely coming to a screeching halt. The internet is now the community and social platforms are now the marketplaces. As businesses develop, they understand that they can no longer afford to be one-dimensional. For every one customer in person, companies can obtain 10 at the same time via social communities online. As long as a company has a product that the right people want, they will have… Read more »

LivingSocial Buys a Few Million Friends

By media Posted in - Advertising & Media & Networking & Social Media & Uncategorized on March 28th, 2011

Hello. It’s nice to meet you. Wanna be friends? I mean life-long friends who will always need one another.The most simplistic explanation of advertising is the desire to introduce a brand to a target audience. Brands go about this by creating awareness, enticing trial, building loyalty and, hopefully, enlisting brand ambassadors to help spread the gospel. In advertising we look at people’s wants and turn them into needs. Because when I need something, I buy it. A great example of a company introducing themselves to potential customers was seen recently with LivingSocial. By now most everyone has heard of Groupon. If not for their group coupon offerings, then for their ability to decline a $6 billion buyout bid from the nice… Read more »

Online Business Resource Sites

By media Posted in - Media & Networking & Public Relations & Social Media & Uncategorized & Web on February 17th, 2011

It’s Easy to Forget the Little ThingsIt is easy to forget the little things. When you are part of a large organization and have multiple clients sometimes things can fall through the cracks. For example, your website and your Facebook may remain up to date, but those aren’t the only places where potential customers can find you online. There are numerous online resource sites that show local and national business listings. Many of those sites post business information without actually contacting the company. It is then your job to go online, find those sites and check your company’s profile. Are you listed? If so, is the contact information correct? Are your company’s services correctly explained? For some sites it is simply a… Read more »