watchOUR MOVIE . contact usCONTACT

Real Estate Digital Marketing Agency | Cotton & Company

Search Results

Post Tagged with real estate marketing

5 Takeaways from the 2021 ULI Florida Real Estate Summit

By Karen Cantor Posted in - Press on October 11th, 2021

Every year ULI hosts an Annual Real Estate Summit in Miami, Florida, and other major cities to examine the future of real estate, trends, and opportunities.  This year the 2021 ULI Florida Real Estate Summit in Miami was altered last minute to a virtual format due to concerns of the spreading Delta variant uprise. The Urban Land Institute (ULI) is a global, nonprofit research and education organization.  It’s the oldest, largest network of cross-disciplinary real estate and land-use experts in the world who share in the vision of the ULI mission to “shape the future of the built environment for transformative impact in communities worldwide”. Here are the most important takeaways shared by Cotton & Company’s Executive Vice President, Karen… Read more »

Laurie Andrews, Perfectly Prepped to Transition to Cotton & Company President

By Karen Cantor Posted in - Press on July 8th, 2021

Setting a High Bar for Mentorship Success Good mentors develop knowledge and skills while great ones build the confidence that allows a mentee to rise all the way to the top. That gives Cotton & Company real estate marketing agency founder Stephann Cotton near G.O.A.T. status in the mentoring world, as his own protégée, Laurie Andrews, takes over as Cotton & Company President and he transitions to CEO. The Road to Self-Driven Success Laurie Andrews was active in the Future Business Leaders of America and participated in the Cooperative Business Education (CBE) program at Martin County High School, a program that included morning academics and afternoon on-the-job training. It was there that she got her start in advertising, working alongside… Read more »

Organic Website Traffic: Why Does it Matter So Much?

By Karen Cantor Posted in - Press on June 4th, 2021

What is Organic Website Traffic? When it comes to everyday nutrition, we all understand the reasons why organic food is in such high demand, but many of us struggle with why organic website traffic is so important or what it actually is. The term “organic traffic” refers to website visitors as the result of unpaid (“organic”) search engine results. Visitors are considered organic if they found your website using a search engine like Google, AOL, Bing, or Yahoo. In other words, they are not “referred” by any other website. Although organic traffic doesn’t cost anything, it requires an investment of time and strategy to be successful. Organic search is the largest driver of organic website web traffic and a crucial component… Read more »

Real Estate Sales in Golf Communities Surge as Golf Popularity Experiences an Upswing

By Karen Cantor Posted in - Press on March 16th, 2021

It’s been almost a decade since the golf industry took a hard hit with the global economic crisis. Golf play was down as baby boomers focused on surviving the down cycle.  Real estate sales slowed as membership and HOA fees were considered a burden for homebuyers, and Generations X & Y were interested in families, travel, and focused on other sports.  My how times have changed, and 2021 is setting up to be a banner year for the golf industry for many reasons. Since the quarantine started back in March 2020, COVID prevented many forms of entertainment. Fortunately, for sports enthusiasts’ golf was not one of them.  People found themselves with time on their hands, a need to get outside… Read more »

2021 Digital Marketing Predictions and Trends for the Real Estate Industry

By Karen Cantor Posted in - Press on February 26th, 2021

While 2020 was a year when time seemingly stood still for many Americans, innovation in digital marketing has accelerated like never before. On the back of COVID-19, digital media has been transformed with significant changes looming for the industry. Major shifts in consumer behavior and a renewed focus on privacy are impacting longtime industry standards, leading to big changes for 2021 and beyond. “We’ve entered a new age of digital media innovation,” says Angelene McCullough, Cotton & Company’s Digital Marketing Strategist. “2020 transformed the way people and brands are using the internet, which in turn has resulted in an entirely new digital ecosystem.” As more and more people were forced to rely heavily on the internet during the quarantine for… Read more »

The Florida Land Rush Is On!

By Karen Cantor Posted in - Press on January 20th, 2021

The Pandemic Accelerates a Florida Land Rush The pandemic has accelerated what is being called the “Great Real Estate Migration” and it’s be reflected in a Florida land rush. Hundreds of thousands of Americans have been departing large urban city homes to head for the suburbs, rural areas, and less densely populated areas of Florida. A combination of reasons behind the move includes the ability to work remotely, civil unrest, high state taxes, and rising urban costs of living, just to name a few. While mortgage rates this past year have dropped to the lowest in 50 years, droves of millennial renters living in populated city centers are now heading to the suburbs. This is an entirely new demographic flooding… Read more »

Covid Fallout Drives High Demand for Florida Lifestyle – But What About High-Rise Condominiums?

By Karen Cantor Posted in - Press on January 5th, 2021

As public debate continues to rage about how to manage the COVID virus, Florida’s decision to remain “open for business” has manifested itself in a state-wide real estate boom. With thousands of homeowners migrating to the low-tax, high-quality lifestyle, real estate developers are battling to capture their share of the market. Data from LendingTree clearly identifies Florida as the top destination. Nearly 1,000 people per day moving to the Sunshine State, and single-family home inventories are rapidly decreasing. Many transplants are leaving densely populated communities and have been reluctant to consider condominium living in their new locale. So what are South Florida’s luxury condominium developers doing to capture their share of the post-COVID migration? As new single-family home inventory shrinks,… Read more »

The Future of Real Estate Community Design

By Karen Cantor Posted in - Press on December 14th, 2020

Whether working remotely from home, homeschooling the kids or even getting in a workout at the home gym – Americans are looking at their surroundings in an entirely new way and spending more time in their homes than ever. As we emerge from the pandemic crisis and plan for the future, psychographic priority shifts will be long lasting. As a result, the future of real estate community design has been greatly affected as visionary developers, builders, interior designers, urban planners and architects reimagine their plans to address the new reality. Reimagined Spaces Coronavirus challenges in American cities has provided opportunities and incentives to reimagine all public spaces. Cities like downtown Sarasota are ahead of the curve with construction already underway… Read more »

Real Estate Development Pre-Sales Achieve Astounding Results

By developer Posted in - Press on October 30th, 2020

With a shortage of standing inventory in Florida and surging migration to the State, Florida homebuyers face fewer options when searching for that perfect winter or year-round address. Construction materials and labor costs are on an upward trend, resulting in the continued rise of new home pricing in the market. For real estate developments with pre-sale condominiums, this scenario will lead savvy homebuyers getting in early to take advantage of future appreciation. For homebuyers that settle on what’s available today, waiting for new construction may be necessary to acquire the home of their dreams. Pre-sale offerings in real estate developments can be a win-win for both the buyer and the developer. For the homebuyer, the best selection and pricing are… Read more »

Facebook Selects Cotton & Company to Participate in New Ad Platform Alpha Test

By Marissa Mastroianni Posted in - Press on August 4th, 2020

We are excited to announce our participation in Facebook’s upcoming new product alpha test! Participation is by invitation only, so we are very proud to be considered for this opportunity. Without giving away too many details, we will take part in a beta test with regards to an alternate way to create and build Facebook ads. We will be testing this new product and then working directly with the Facebook Product Development Team, providing valuable feedback to help bring the Beta to market. Cotton & Company has been utilizing Facebook’s Business Manager platform for years and this experience paired with our expertise in the niche luxury residential real estate industry has made us a perfect candidate for Facebook’s new product… Read more »