Post Tagged with social media
By Alexis
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on May 8th, 2012
Increasing brand affinity has always been about building relationships with people. Today brands everywhere can achieve this through social marketing. Social marketing is taking a strategic and digital approach to using social media to reach and engage consumers while encouraging word of mouth sharing and brand loyalty. Cotton & Company offers social marketing as a key service line and welcome the opportunity to grow your brand using this new marketing medium.
By Angelene
Posted in - Media & Networking & Public Relations & Social Media on April 18th, 2012
Today is a holiday. No doubt about it. Tax season is over. Well, at least for this year. I for one dread doing taxes. That’s why I have preferred in the past to hand over the documents to an outside service provider and walk away knowing they will be completed. I didn’t care about the cost, as long as I didn’t have to figure it out on my own. This year, however, my fiance put up a very convincing argument for why we should complete our own taxes using Turbo Tax online. He finished his and helped me with mine. We submitted (after a few frustrations and a couple words of annoyance) on Friday night (4/15) just before midnight. I…
By Angelene
Posted in - Media & Networking & Public Relations & Social Media on April 17th, 2012
When networking in social media as a business there are a few constant rules you can never forget if you’re looking to effectively leverage the space. Social media networking is about people and building relationships. If you’re business wants to enter this platform, you must take into consideration, we know – it’s hard to believe, but – consumers are not here to get excited about your products. They are here to have fun. Understanding this, you can begin to tailor your approach to messaging in the space to more effectively reach your potential consumers in a way that appeals to them in that medium. In other words – be fun and entertaining and don’t be annoying! Our three rules for…
By Laurie Andrews
Posted in - Media & Public Relations & Real Estate & Social Media on March 30th, 2012
Are you ready? …to drive low-cost leads through customer referrals and highly targeted Facebook advertising programs? …for an active YouTube channel with current videos that enhance your brand while building your Internet search results? …to reduce the cost of your pay-per-click campaign by building your relevance score with Google? …to have a website that is designed for usability on both smartphones and tablet devices? Did you know that 95% of homebuyers use the Internet for research? National media is consistently indicating optimism in the housing market, and better days are just around the corner. During the extended down cycle, technology has changed drastically, and your digital marketing plan must evolve with the times. • Tablet and mobile devices mandate usability…
By Alexis
Posted in - Advertising & Networking & Public Relations & Social Media on February 28th, 2012
Pinterest is pretty much one giant endorsement of goods, for women by women. And thus far, emphasis has been placed on crafts, home interiors and gardens, cooking, entertaining and art. However, Pinterest is growing faster than Facebook when it was its size, with more seven million unique visitors in December. And it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined. The online social pinboard harnesses the power of personal referral. Word of mouth is arguably the most effective selling tool, and a strong presence on Pinterest empowers just that. Promoting your business on Pinterest: What you need to know Pinterest can be a useful tool to promote new products and interact with potential customers….
By Alexis
Posted in - Advertising & Media & Public Relations & Social Media on January 20th, 2012
What emotions are conveyed when consumers hear your company’s name? Proper branding is critical to the success of any business. Branding is more than just a logo (although the logo is high in the hierarchy of consumer impressions)—it’s an intangible asset. Do you stand for something? What is it? Are you marketing just a product or service, or do you stand for something consumers can relate to? People respond positively to companies that have passion and negatively to those who are perceived as trying to make a quick buck off them. Wouldn’t it be awful if you actually wanted to improve peoples’ lives by your product or service, but because of poor branding, you were being treating as just another…
By Angelene
Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on November 22nd, 2011
If Jesus had a Facebook account, imagine the amount of people he could have reached. What if he could tweet daily lessons on love and kindness? The power of social media and its ability to connect millions upon millions of people around the world is awe inspiring, and the effect of powerful messaging can be extraordinary, if done properly. So where is religion’s place in technology, and how can it be used to impact the most amount of people?While a website provides pertinent information, it fails to connect people.
By Alexis
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on November 8th, 2011
What would Don Draper do with Google and an iMac? The savvy ad executive of ”Mad Men,” accustomed to cocktail-induced, cigarette-filled and feet-kicked-on-the- desk-style of creative meetings, might feel a tad nostalgic for his Lucky Strike days in 2011. What ever happened to the days of creative exchanges in person? Together Everyone Achieves More (TEAM): but do they?As a result of the increased use of technology, collaboration seems to be decreasing among colleagues and business partners. The days of collective brainstorming—in person—have been replaced by the sound of dinging Smartphones and the sight of a zillion unread e-mails.
By Alexis
Posted in - Media & Public Relations & Social Media on October 17th, 2011
The rules of social media apply to all: no person, no matter how famous or talented, no company, regardless of its big brands and big income, is exempt. No exceptions. In fact, a misuse of social mediums, such as Twitter, YouTube and Facebook, can cause more harm than having no online presence at all. Such holds true for John Mayer, one of the decade’s most popular songwriters and musicians, who used Twitter as platform for his most candid thoughts and opinions. As a result, he damaged his credibility as an artist while simultaneously offending many people. Sure, he enthusiastically exercised his right to The First Amendment—but he wants to sell records. Hence, all messaging on behalf of yourself, your brand…
By Angelene
Posted in - Public Relations & Social Media on August 30th, 2011
Social media has been a buzz-topic across all industries for a number of years now. People are discussing its benefits and its handicaps, its global reach, its popularity, how fast it’s growing. Businesses- large and small- are all hopping on the band wagon and developing profiles, pages, handles and groups. Everyone wants to be involved, but before you jump in, make sure you know what you’re getting into. What many people don’t understand is the bigger picture of social media; take the words apart – and social media is just really a type of media. Dictionary.com describes media as a “means of communication…that reaches or influences people” and social as “pertaining to, devoted to, or characterized by friendly companionship or…
