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Real Estate Digital Marketing Agency | Cotton & Company
VUE Sarasota Bay

2015 – The Year of the VUE in Sarasota

Posted on December 30, 2015 | Read time: 2 minutes

It’s been a banner year for Kolter Urban in Downtown Sarasota. With Cotton & Company’s marketing support, the 141-unit luxury residential property has achieved $170 Million in presales, representing nearly 95% sellout. Upon completion, this luxury condominium will be located on the shores of Sarasota Bay. The iconic, modern designed building broke the all sales records for the region, promoting a walkable downtown lifestyle in high demand with today’s empty nesters.

Construction on the landmark project is scheduled for completion in late 2016. Less than a dozen residences remain including tower residences starting at $1.5 million and a limited penthouse opportunities from $2.9 million.

“The project’s overwhelming sales success demonstrates the market demand for a contemporary modern design in this prime downtown location,” says Bob Vail, Kolter Urban president. “Those buyers who think they can wait for the building to be complete may miss their window of opportunity.”

VUE Sarasota Bay’s record-breaking sales pace was driven by an aggressive marketing campaign that included a multi-channel approach including television, digital/social marketing, direct mail and limited print media. The comprehensive marketing plan was implemented by Cotton & Company, a Florida-based marketing firm specializing in luxury residential real estate. Michael Saunders & Company is the community’s exclusive sales representative. Kolter’s VUE Sarasota Bay also benefitted from a growing national trend with baby boomers favoring walkable urban lifestyles. Sarasota was rated the #1 American city for health and wellbeing, and the VUE’s private amenities were in keeping with the national trends.

To learn more about the program developed by Cotton & Company, click here.

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