The world is moving fast, and technology continues to evolve at a record pace. 4K televisions are the standard, and consumers are cutting the cable and using new streaming devices like Hulu, Netflix, and YouTube to watch their favorite TV shows and movies. With those new services built into smart TVs at the factory, people buy a new TV and plug it in – there’s no more waiting for cable or satellite TV services to be installed. You can immediately watch streaming video at your convenience, at a much lower cost, and only pay for what you really enjoy.
It’s no wonder that in the last year alone, over 6 million Americans cut the cord to cable. The younger generations are among the first to recognize the low-cost, high-quality options now available. Many wealthy families and those who consider themselves innovators are also making the shift. We’ve reached the tipping point. Today, 50% of the television audience or 33 million people are now streaming content, rather than watching traditional broadcast or cable networks.
Connected TV in Real Estate
Premium video content is being produced and consumed at a record pace, and 5G internet is creating an entirely new world for website developers, the entertainment industry and advertisers alike. This exciting transition is great news for marketers as well. The accessibility to data, the use of artificial intelligence and reliability of identity solution matching now enables us to demographically target TV audiences on an individual basis when marketing real estate developments.
Since video content is delivered via digital stream, it comes with granular targeting capabilities. Personal attributes such as age, income, lifestyle interests, political affiliations, geographic travel patterns, brand affinities, and shopping history to name just a few. Your message will be in front of your potential real estate buyers at the right time, with a personalized format to fit the device they are using, therefore, delivering more relevancy and reducing waste. The best part is each video view is delivered at a fraction of the cost when compared to traditional Television advertising thus creating a much higher Return on Investment.
Connected TV and Over the Top Media (OTT) viewing combines the power of digital advertising with the television content, creating one of the most compelling environments for viewers to engage with the content they are watching, along with the advertiser’s message.
To learn about how to incorporate Connected TV & OTT into your marketing & advertising strategy, contact Cotton & Company today at (772) 287-6612 or request our real estate digital services brochure now.
