Post in the Category Press
By Angelene
Posted in - Press on October 27th, 2021
Emerging Trends in Real Estate® 2022 Report, produced by both the Urban Land Institute (ULI) and PricewaterhouseCoopers (PwC), demonstrates strong optimism for the industry into the next decade. National real estate trends for buyers, sellers, and industry professionals have been disrupted at a never-before-seen level over the past 24 months by unprecedented demand, urban migration, supply chain interruptions, an extraordinary increase in residential home prices, and an unknown future for office space. In spite of these emerging trends, the outlook is even more positive than it was in 2019 prior to the Pandemic. 2022 Sentiment Real Estate Industry professionals did better than they expected this past year. People expected there would be an economic downturn fueled by COVID-19, but the results…
By Angelene
Posted in - Press on October 11th, 2021
Every year ULI hosts an Annual Real Estate Summit in Miami, Florida, and other major cities to examine the future of real estate, trends, and opportunities. This year the 2021 ULI Florida Real Estate Summit in Miami was altered last minute to a virtual format due to concerns of the spreading Delta variant uprise. The Urban Land Institute (ULI) is a global, nonprofit research and education organization. It’s the oldest, largest network of cross-disciplinary real estate and land-use experts in the world who share in the vision of the ULI mission to “shape the future of the built environment for transformative impact in communities worldwide”. Here are the most important takeaways shared by Cotton & Company’s Executive Vice President, Karen…
By Angelene
Posted in - Press on September 24th, 2021
Since early 2020, Caribbean real estate demand has steadily increased both in exposure and desirability. There’s no doubt that the onset of COVID 19 sparked a focus on the importance of living a healthy lifestyle, and many homeowners recognized the role their surroundings play in meeting their wellness objectives. In addition, the growing acceptance of remote work has also created geographical flexibility, and offshore properties are the beneficiary of this new dynamic. With the demand for waterfront properties in the USA at an all-time high and available inventory at an all-time low, luxury homebuyers are extending their search to the Caribbean and beyond. With COVID now becoming a reality of everyday life, several factors will continue to drive the rising…
By Angelene
Posted in - Press on August 30th, 2021
It’s the Hottest Real Estate Market Ever While some real estate developers have the dilemma of not being able to build quickly enough to keep up with buyer demand, others may struggle with the lack of land parcels for their next projects. Developers, private communities, resort communities, and country club community leadership are seeing homes selling at record-breaking highs. In a year where you don’t need to spend as much of your real estate marketing dollars on lead generation, it is ideal timing to take your brand to the next level. By laying the foundation now to attract the right target audience, home builders and development sales leadership will be set up to succeed at a time where rising prices…
By Angelene
Posted in - Press on July 13th, 2021
Home Renovation in High Demand Josefine and Alan Cohen live in New York and love the city! Proud to be a part of the most dynamic business region in the world, Long Island and Manhattan are their playgrounds. Their lives are filled with getting together with friends, enjoying the arts, and playing a round of golf in between business meetings and raising a family. The Cohens and friends frequent South Florida during the winter, but this year, they are looking at Boca Raton in a whole new light. The Cohens aren’t alone. Across the country, especially in the northeast, homebuyers are considering a move south. You could call it the perfect storm of a pandemic hangover – isolation, higher taxes, higher crime, and…
By Angelene
Posted in - Press on July 8th, 2021
Setting a High Bar for Mentorship Success Good mentors develop knowledge and skills while great ones build the confidence that allows a mentee to rise all the way to the top. That gives Cotton & Company real estate marketing agency founder Stephann Cotton near G.O.A.T. status in the mentoring world, as his own protégée, Laurie Andrews, takes over as Cotton & Company President and he transitions to CEO. The Road to Self-Driven Success Laurie Andrews was active in the Future Business Leaders of America and participated in the Cooperative Business Education (CBE) program at Martin County High School, a program that included morning academics and afternoon on-the-job training. It was there that she got her start in advertising, working alongside…
By Angelene
Posted in - Press on June 4th, 2021
What is Organic Website Traffic? When it comes to everyday nutrition, we all understand the reasons why organic food is in such high demand, but many of us struggle with why organic website traffic is so important or what it actually is. The term “organic traffic” refers to website visitors as the result of unpaid (“organic”) search engine results. Visitors are considered organic if they found your website using a search engine like Google, AOL, Bing, or Yahoo. In other words, they are not “referred” by any other website. Although organic traffic doesn’t cost anything, it requires an investment of time and strategy to be successful. Organic search is the largest driver of organic website web traffic and a crucial component…
By Angelene
Posted in - Press on March 25th, 2021
COVID is Transforming Homebuyers’ Mindset Due to the length of the crisis, short-term lifestyle changes have become daily habits with a renewed focus on health and wellness. The country’s real estate sector is responding to these drastic lifestyle changes initiated by the pandemic with long-lasting impact and the trend is likely to stick around well past the COVID-19 era. Emotional health and physical wellness have become top priorities to families of all ages and lifestyles. To offer buyers what matters most, builders and industry leaders have risen to the occasion. Land planners and architects are more focused than ever on developing projects that are changing the way people live. Place makers are focusing on safe living, health and wellness, immunity,…
By Angelene
Posted in - Press on March 16th, 2021
It’s been almost a decade since the golf industry took a hard hit with the global economic crisis. Golf play was down as baby boomers focused on surviving the down cycle. Real estate sales slowed as membership and HOA fees were considered a burden for homebuyers, and Generations X & Y were interested in families, travel, and focused on other sports. My how times have changed, and 2021 is setting up to be a banner year for the golf industry for many reasons. Since the quarantine started back in March 2020, COVID prevented many forms of entertainment. Fortunately, for sports enthusiasts’ golf was not one of them. People found themselves with time on their hands, a need to get outside…
By Angelene
Posted in - Press on February 26th, 2021
While 2020 was a year when time seemingly stood still for many Americans, innovation in digital marketing has accelerated like never before. On the back of COVID-19, digital media has been transformed with significant changes looming for the industry. Major shifts in consumer behavior and a renewed focus on privacy are impacting longtime industry standards, leading to big changes for 2021 and beyond. “We’ve entered a new age of digital media innovation,” says Angelene McCullough, Cotton & Company’s Digital Marketing Strategist. “2020 transformed the way people and brands are using the internet, which in turn has resulted in an entirely new digital ecosystem.” As more and more people were forced to rely heavily on the internet during the quarantine for…
