Post in the Category Press
By Alexis
Posted in - Press on September 6th, 2022
Fueled by low interest rates, easy credit, and insufficient regulation, the Great Recession of 2008 has been considered one of the most significant economic downturns since the Great Depression. This sharp decline in economic activity has taken a long time to recover from, especially when it comes to the housing market. Now, with home prices up nearly 19% nationally since last year, people are wondering if another economic crisis is looming. While these concerns are understandable, there are many distinct differences between this downturn and the 2008 recession. Naples Reserve A Market Surge Driven By Lifestyle Priorities Unlike the last housing boom, one could argue that home price growth since the start of the pandemic is justifiable. The lifestyle change…
By Alexis
Posted in - Press on August 16th, 2022
Long gone are the days where everyone watched three network television channels, listened to their favorite FM radio station, and looked for the paperboy to deliver the daily newspaper with updates on global events. Back then, a captive market was easily targeted. Today, the internet has fundamentally changed the world around us, creating a dynamic environment with endless sources of media being consumed. Streaming services have opened the door to hundreds of channels, YouTube and TikTok provide user-generated video entertainment, and social media has become the new source of news and information across the generations. With so many options to choose from, mass advertising has been replaced with strategic digital marketing to niche target markets. Consumer psychographic and demographic profiling…
By Alexis
Posted in - Press on July 7th, 2022
Long before podcasts, tv shows, or even books, people have passed down knowledge through stories. Each story told connected people across time and were a way to entertain, share life lessons, and exchange experiences. As we continue to grow and evolve in the Digital Age, storytelling is still a vital way people communicate. By leveraging storytelling from current residents or Members, communities and clubs can share an authentic point of view. One that helps build trust and forms valuable connections with potential homebuyers. The Value of Authenticity There’s truly no better way to represent a community than hearing from the people who live there. From current residents sharing their experiences and their favorite country club amenity to future homebuyers expressing…
By Alexis
Posted in - Press on June 1st, 2022
After a year and a half of record growth, Florida continues to make headlines as the nation’s top destination for new home migration. This sunny and tropical locale has welcomed thousands of new residents, leading the nation in inbound moves by 62%. Spanning more than 6,000 square miles and three counties – Miami-Dade, Broward, and Palm Beach – South Florida has quickly become the 2nd largest metropolitan area in the southeastern U.S. As we enter the “off-season” for the housing market, real estate experts are weighing the strength of the market against growing uncertainty. One Park Sarasota The Remote Work Revolution Drives Migration With the convenience of technology bringing people together, expectations of working in a traditional office environment have…
By Alexis
Posted in - Press on March 29th, 2022
Today’s homebuyers don’t want to be “sold”. They are tech-savvy and do their preliminary homework to find a community that best suits their needs. Every individual consumer has a unique perspective, and their priorities and their personal style differ. The goal is to deliver a sales message through less aggressive editorial stories that highlight the unique selling propositions that the various individual communities offer. Engaging Content that Establishes a Connection There are hundreds of engaging stories that can be written authentically about the lifestyles that are inspired daily based on the location and community. From community events to things to do in the local area to the special relationships that form, there is an endless list of topics to be…
By Alexis
Posted in - Press on February 25th, 2022
(STUART, FLA) – Cotton & Company, a full-service advertising agency in the luxury real estate development market worldwide, has recently announced Patrick Knabel as its new Executive Vice President. Knabel steps into this new role after spending the last six years working at Cotton & Company as an integral part of the Account Service team. Knabel has grown tremendously over the past six years, successfully handling the strategic planning, day-to-day account management and execution of numerous clients’ marketing plans. In his new position as Executive Vice President, Knabel will become a member of the senior management team, focusing on further developing the firms ongoing marketing strategy efforts and will spearhead Cotton’s new business outreach. “Patrick has been leading the internal…
By Angelene
Posted in - Press on February 23rd, 2022
In today’s economic environment all products and companies have a strong digital presence, especially those selling residential real estate. Reports from the National Association of REALTORS® show that nearly 90 percent of home buyers search for homes online, while 54 percent of buyers state that the use of the Internet was their first step taken during the entire home buying process. Yet most sales agents are looking for the next warm body to walk through the door of the sales gallery, discounting the priceless value and importance of internet leads and database management. Let’s face it, if your marketing program is on point, your sales team won’t be able to effectively manage all the online and on-site leads coming through….
By Angelene
Posted in - Press on January 4th, 2022
Cotton & Company representative directors attended two of the top global digital marketing technology conferences of 2021: The Ad Exchanger Programmatic I/O in New York, NY and the Web Summit 2021 in Lisbon, Portugal. AdExchanger PROGRAMMATIC I/O Event The AdExchanger PROGRAMMATIC I/O conference in New York City brings the entire digital marketing industry together to gather and share their knowledge regarding important topics pertaining to digital marketing. Important topics included performance optimization, marketing strategies, privacy, and reporting. Over the span of two days, expert speakers shared information regarding programmatic media and the digital marketing field. The overall theme of the conference this year was the shift to a privacy-first world. Voice-activated virtual assistants are becoming the new norm and are…
By Angelene
Posted in - Press on December 29th, 2021
Forbes Global Properties, the luxury real estate platform, selected Cotton & Company, a full-service marketing and advertising agency, for top-grade brand development. The luxury online consumer marketplace showcases luxury homes and works closely with an invitation-only association of international real estate experts. Established in 2020, Forbes Global Properties capitalizes on the engaged audience of millions of consumers by leveraging the power of the 100-year-old Forbes media company. Forbes Global Properties chose Cotton & Company as their marketing partner based on the agency’s longstanding history and hyper-focus on the luxury real estate market. Cotton & Company’s group of real estate marketing and advertising specialists produced a brand launch for a variety of property categories showcased on the platform. Additionally, the agency…
By Angelene
Posted in - Press on November 18th, 2021
Branded residential properties have become more desired now than ever. Think about the brands you associate with, the airline you fly, the hotels you select, or the credit card you choose. Successful brands accurately reflect their high-quality standards, corporate culture, historical accomplishments, or social priorities – often all of the above. The power of brand alliances has proven to be an extremely successful strategy for real estate developers in the luxury segment. The selection of the appropriate brand is not just about reaching a faithful audience but aligning the brand aesthetic to reinforce the credibility and expectations of quality in the development’s final product. The brand also conveys a sense of anticipated style throughout the interior and architectural design, creating…
