Post in the Category Press
By Angelene
Posted in - Press on June 3rd, 2019
The world is moving fast, and technology continues to evolve at a record pace. 4K televisions are the standard, and consumers are cutting the cable and using new streaming devices like Hulu, Netflix, and YouTube to watch their favorite TV shows and movies. With those new services built into smart TVs at the factory, people buy a new TV and plug it in – there’s no more waiting for cable or satellite TV services to be installed. You can immediately watch streaming video at your convenience, at a much lower cost, and only pay for what you really enjoy. It’s no wonder that in the last year alone, over 6 million Americans cut the cord to cable. The younger generations…
By Angelene
Posted in - Press on April 23rd, 2019
A home has a million faces to an individual as they travel through life. Your childhood home reminds you of warmth and family, while your first apartment felt like growth and confusion. Quickly your first home felt like accomplishment and exploration as you created a future. Homes become a place where you gather with those you love year after year, harboring memories as the seasons change. Targeting where an audience is in their stage of life has proven to be a highly effective method for marketing. A recent study of more than 23,000 home shoppers by John Burns and his real estate consulting group revealed the most effective ways to market to homebuyers and these results explained exactly why dividing…
By Angelene
Posted in - Press on April 4th, 2019
A successful marketing strategy includes a mix of traditional media to support a strong digital media campaign. Use this checklist to ensure your print creative is on point. Traditional media a special way of reaching out to those who may not use the Internet, television, or radio religiously, or helps to keep a client in the consumer’s mind when they’re not engaging with advertisements on other platforms. Print media should be used in a transitional market where there is a seasonal surge of buyers, like in South Florida during the winter months. During that time we have a short window to capture their attention, and we need to utilize every form of marketing available, which is why print media and…
By Angelene
Posted in - Press on April 4th, 2019
In the recent years, the market for luxury condos has greatly increased. The baby boomers are not scaling down; moreover, they’re buying residences that fulfill their retirement needs, like luxury condominiums. Millennials are in competition to also purchase these as they are gravitating towards multi-family condominiums in vibrant urban areas that are walkable and easy to maintain. Sustainable living is on the rise and condominiums are the perfect place to live an environmentally friendly lifestyle. The challenge lies in the hands of financing and marketing a project the size of a luxury condominium. For most luxury projects, there needs to be proof in sales to instill confidence in homebuyers that the vision will come to fruition. Today, developer strength and…
By Angelene
Posted in - Press on April 4th, 2019
South Florida has always held a unique luxury real estate market, affected by a variety of factors including the diversity of locales and the wide spread of buyers. Within the past year, a variety of influences have had a positive trend on the luxury housing market, showing prices, purchasing, and optimism soaring to record heights. Stephann Cotton, founder and CEO of real estate marketing agency Cotton & Company, should know. From his years of work in the home buying and selling market, he’s garnered a few signs that indicate where a market will go throughout the year, including QTL and buyer trust. “I would predict that 2019 will be a medium to medium-good market for the luxury segment…I do believe…
By Angelene
Posted in - Press on February 25th, 2019
It’s a whole new year and it’s time to refurbish your marketing strategy if you haven’t already. Don’t forget anything on this list. A bright new 2019 has arrived. With this comes a greater marketing opportunities for your real estate projects and more resources to effectively hone your strategies. Use these real estate marketing strategies to transform and dominate in the coming year. · Programmatic Advertising Programmatic advertising is a very new and promising method of marketing. At Cotton & Company, we use location-based geo-fencing combined with demographic profiling to target potential homebuyers and create a custom audience for our message. Next, we target our lead generation digital campaigns at this specific audience rather than wasting money buying keywords that…
By Angelene
Posted in - Press on January 28th, 2019
BOCA RATON, Fla., Jan. 21, 2019 (GLOBE NEWSWIRE) — Boca West Country Club has reported a 15% increase in new members over the last five years, welcoming 127 new families in 2018. The Club also reported an increase in home sales with only 5-6% of the community currently on the market out of 3,500 total homes. “We are very pleased with our home sales and are excited about an annual average of 125 new memberships which is actually an average of 250 new residents ” said Matthew Linderman, CCM, President, COO and General Manager of Boca West Country Club. “The interest we continue to see in living the Boca West lifestyle is stronger than ever. We attribute our growth to our adaptation…
By Angelene
Posted in - Press on December 20th, 2018
While digital marketing tools and campaigns may constantly change, the foundation for good real estate marketing has not. But now, you have the opportunity to take those fundamental strategies and turn them into actionable digital marketing tactics. Take a look at the list below to learn more. 1. Data capture is the key Make sure you not only secure a unique and easy to read website (HTTPS), but that it has a main goal of educating users and converting them into prospects by capturing their contact information in return for sharing something with them of value. Strong calls to action must be incorporated including digital magazines, free brochures, or education pieces like comparison or local guides. Your website should also…
By Angelene
Posted in - Press on December 11th, 2018
Find out how our Chief Marketing Officer, Laurie Andrews, answers some of the most frequently asked questions about digital marketing and its impact on the real estate industry. 1. What does social media marketing really do for your business? Can you quantify the results? Social marketing has become the core of our digital strategy. The advanced targeting tools within the platform allow us to narrow the consumer base to our true potential homebuyers. Of course, the way we use the social channel is very strategic. Much more about educating and informing the consumer, rather than selling. The results are very quantifiable. We have data on every aspect of our engagement, and we also gain terrific exposure from the viral aspect…
By Angelene
Posted in - Press on November 15th, 2018
The world of work is constantly shifting, especially when it comes to staff representation and recognition in the workplace. That’s why Cotton & Company found it important to attend the Pryor Learning Solutions ‘The Essentials of HR Law’ in Port St. Lucie recently. The seminar itself was designed to help educate employers on proper procedures involving recruiting, accommodating, and encouraging professionals in today’s modern work world. HR Supervisor Kathy Petroraio attended, and found multiple ways to apply the information that she received. “Our team members are an important asset at Cotton & Company,” she explained. “So knowing how to support them and recognize them for their work is just as important an asset for us.” Kathy was happy to explain…
