Post in the Category Real Estate
By developer
Posted in - Real Estate on July 18th, 2018
Revolutionary – it’s the single best word to describe a generation that dramatically changed the way we live in America today. From music, entertainment and fashion, to diverse social and political causes – the Baby Boomers have been shaking things up since the 60s. Real estate developers have planning for the onslaught of retirees to fill their amenity-rich new home communities for years. After marketing to the Silent Generation for decades, many developers have yet to recognize the drastically different demographic and psychographic profiles of the emerging retiree market. “Baby Boomers are living longer and seeking new ways to reinvent themselves,” says Stephann Cotton, president of Cotton & Company and Urban Land Institute Member. “They have a completely different attitude…
By Angelene
Posted in - Advertising & Press & Real Estate & SEO on June 20th, 2018
It’s that time again – time to update the country club website to keep up with the times. Refreshing the website is always a good thing, but there are several things you should consider before getting started. For most private residential country club communities, new members come from new real estate sales, and new real estate sales are coming from a totally new generation of homebuyers. To add to the challenges, many real estate brokers are unfamiliar with the details of club membership and avoid selling in Club Communities. With the community sold out and real estate agents scarce, Country Club membership directors find themselves with a new set of challenges. They now need to play a stronger role in…
By Angelene
Posted in - Advertising & Real Estate on May 25th, 2018
Naples Reserve, iStar’s 688-acre community of Southern Coastal-inspired attached villa, single-family, and custom estate homes, has captured Silver Award honors in The Nationals new home sales and marketing awards from the National Association of Home Builders. Naples Reserve secured Silver Awards for both “Best Lifestyle Program for a Community” and “Best Sales/Welcome Center.” Both the Naples Reserve logo and its direct mail program were also recognized with Silver Awards. The Nationals salutes the best in the building industry for their determination, integrity, creativity, and endurance. With 57 categories across various disciplines of the new home industry, the awards honor excellence in product and community design, advertising, marketing and sales achievements by individuals and sales teams. During a three-day judging process, a…
By Angelene
Posted in - Advertising & Real Estate on May 25th, 2018
Homebuyer Behavior They might do their research online and also believe that data and machine learning will have an important influence on the real estate experience, but when it comes to the process of searching for a home, millennials and baby boomers lean more on their agent than digital platforms. This, according to a survey on homebuyer behavior by Owners.com that studied that homebuying patterns of over 1,000 buyers across different age-groups. The survey revealed that 82 percent of the buyers said that online access to data-focused property information was essential to their decision-making process. But that was the only aspect that all the three generations—baby boomers, Gen X, and millennials—agreed upon. The survey highlighted vast differences in the way these generations…
By Angelene
Posted in - Advertising & Media & Press & Real Estate & Social Media on April 26th, 2018
On May 1st & 2nd marketers, publishers and developers from all over the globe will flock to San Jose, CA for F8, Facebook’s annual developer’s conference. This year more than 5,000 developers and Facebook Marketing Partners from all over the world will gather to experience new, breakthrough technology from Facebook and learn first-hand how developers are innovating on the platform and explore new ways to build community and bring the world closer together. Attendance at F8 is by invitation only so Cotton & Company was proud to have two of its key team members invited to the prestigious digital marketing event. Webmaster Sonya Pereira and Digital Strategist Angelene McCullough will represent Cotton & Company at the event next week. Facebook…
By Angelene
Posted in - Advertising & Real Estate on January 22nd, 2018
Cotton & Company, in partnership with developer iStar took home 4 Silver Awards from The Nationals 2018. The National 2018 honor the best in Sales, marketing & design. The Nationals (NAHB’s National Sales and Marketing Council ) salutes and honors the best in the building industry for their determination, integrity, creativity, and resilience. Silver Award Winners are the top vote recipients in each category and are the finalists for the Gold Award. Gold Awards in each category will be presented as part of the International Builders’ Show. Naples Reserve & Cotton & Company Win Four Silver Awards From The Nationals Including: Best Lifestyle Program for a Community Naples Reserve Naples, FL Developer: iStar Financial Marketing Director: Heather Thompson Ad Agency: Cotton &…
By Angelene
Posted in - Real Estate on January 7th, 2018
Figuring out when to plunge into the real estate market can be quite intimidating—especially when prices are high, choices are limited, and history urges restraint. “We’ve seen two or three years of what could be considered unsustainable levels of price appreciation, as well as an inventory shortage that resulted in a record-low number of homes for sale across the country,” says Javier Vivas, director of economic research for realtor.com®. “When you factor those together, you have a market that has to either explode or see some relief.” New predictions for 2018 forecast more moderate gains in home prices and rising inventory levels, while low unemployment and record levels of consumer confidence mean more buyers are feeling good about their finances….
By Angelene
Posted in - Advertising & Media & Real Estate on August 8th, 2016
Marketing your golf course is a necessity. You probably knew that already. However, not every form of marketing was created equal, and there are SO many to choose from. Between the historic economic cycle, and the shifting demographics between baby boomers and Gen Xers, it’s been a moving target for Country Clubs around the country. The past several years have been remarkable. One thing that never changes is the importance of gaining an understanding of your membership’s wants and needs. Cotton & Company is a full-service, marketing firm exclusively specializing in luxury residential real estate. We have found success in lead generation, content marketing and branding with traditional as well as digital advertising, and that is the real key for…
By Angelene
Posted in - Media & Real Estate on July 28th, 2016
With the economy continuing to recover, baby boomers are finally feeling confident enough to take action on their plans to purchase retirement homes. A recent survey from AARP shares a wide variety of boomer preferences ranging from homeownership rates, community ratings, the likelihood or reasons for moving during retirement, most-wanted remodeling modifications, to the most desired outdoor space features. As it turns out, a majority of boomers surveyed want a home that helps them live independently as they age, and more than half of boomers are willing to move in order to achieve that goal. In addition, respondents in each market disclosed one community feature with the largest need gap in eight different domains, including transportation, health and wellness, outdoor…
By Angelene
Posted in - Advertising & Press & Real Estate on January 13th, 2016
Throughout our lifetime, we experience dramatic events that directly impact the way we live. Tragic or celebratory, we often recognize the short-term ramifications, without realizing the long-term psychological impact that follows us throughout life. For many of today’s retirees, the Viet Nam War was a key milestone that impacted every aspect of life in the 1960s. While lessons were learned from past history, few of us realize the continued significance of this traumatic event on today’s retiree. For the past three decades retirement communities have been designed for the “Silent Generation.” These sun-seeking retirees’ formulative years were experienced in 50s and early 60s, prior to the war. Their retirement years were seen as validation of a life well lived, and…
