Las Vegas, Nevada (October 24, 2007) The Cotton Solution, a new website designed to provide developers an unparalleled level of intelligence in understanding today’s real estate buyer, made it’s debut today at the Fall Meeting of the Urban Land Institute in Las Vegas.
Presented by Cotton & Company president and founder Stephann Cotton, this proprietary suite of tools combines Cotton’s 30-plus years of industry knowledge and expertise with the very latest industry technologies.
Designed to drive bottom line results, The Cotton Solution guides integrated advertising, interactive, public relations and sales disciplines through buyer research derived from internet-based data management systems. Now, for the first time ever, access to real-time buyer insight is available exclusively from Cotton & Company.
By capturing real time market data, The Cotton Solution has the dexterity to nimbly respond to market variables thereby keeping the sales and marketing plan on course.
“Combining advertising and public relations campaigns with state-of-the-art interactive tools supported by a professional sales organization has resulted in solid success for more than 1500 communities over the last three decades,” says Cotton & Company COO Laurie Andrews. “The Cotton Solution allows us to combine the talents of our creative teams with our extensive in-house databases, industry knowledge and leading-edge technology to achieve maximum market share for our clients.”
“The Cotton Solution format provides a visual analysis illustrating the significance of each part to the whole project, “ adds Creative Director Steve North.
Cotton & Company is a full service advertising and public relations agency, specializing in comprehensive real estate marketing campaigns from initial site planning through final closeout. With more than 60 associates, Cotton & Company has overseen marketing responsibilities for over 1500 communities including sales launch and international campaigns for clients throughout the United States, Mexico, The Bahamas, and the Turks and Caicos. Cotton & Co is recognized as the leader in technology e-marketing solutions for the luxury residential and resort real estate industry.