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The World Has Changed Since the Last Real Estate Cycle

By Laurie Andrews Posted in - Real Estate on April 29th, 2013

It’s been a long road back for the real estate development industry. When the down slope for residential real estate began in 2006, the world was a very different place. It’s hard to believe that Facebook only existed on college campuses, and the first generation of the iPhone wasn’t introduced until 2007. But it was the iPad introduction in 2010 that really changed the world for real estate developers, bringing the wealthy discretionary buyer into the digital realm. Today, as many developers begin to reenter the market, they are recognizing new marketing challenges as a result of changing technology. Top 10 Changes: 1. Website infrastructure and design must prioritize tablet interaction. This means a more focused navigation plan that emphasizes… Read more »

Tweets of Wrath: Common Abuses of Social Media and How You Can Avoid Them

By media Posted in - Media & Public Relations & Social Media on October 17th, 2011

The rules of social media apply to all: no person, no matter how famous or talented, no company, regardless of its big brands and big income, is exempt. No exceptions.  In fact, a misuse of social mediums, such as Twitter, YouTube and Facebook, can cause more harm than having no online presence at all. Such holds true for John Mayer, one of the decade’s most popular songwriters and musicians, who used Twitter as platform for his most candid thoughts and opinions. As a result, he damaged his credibility as an artist while simultaneously offending many people. Sure, he enthusiastically exercised his right to The First Amendment—but he wants to sell records. Hence, all messaging on behalf of yourself, your brand… Read more »

First Thoughts on Google+

By media Posted in - Public Relations & Social Media on July 26th, 2011

Just as I’ve settled into the social media world on Facebook, with my thousands of pictures and conversations preserved, Google+ has to make an appearance and cause me to question my whole social media presence. Google+ confused me even more than Facebook had when I first created my profile, with it’s clean layout and simple color scheme (in comparison to Myspace), I found myself a little overwhelmed just thinking about creating a whole new internet profile. Sharing my concerns with a friend who had made his Google+ account as well, he responded with, “It is Beta right now. Chill out…Send some feedback…” So I did. One aspect I love about the new outlet is that it enables me to take… Read more »

Design vs. Content – Finding the Right Balance for Luxury Products Online

By developer Posted in - Web on May 23rd, 2011

In the expansive world that is the Internet, the ultimate goal is to get noticed and look good when you do. Getting noticed, of course, is of the upmost importance and SEO is a key factor in this, but at what point should we allow a site’s SEO to start to limit its presentation and design? Well, if approached properly, you should be able to fulfill the vision for your site’s look while still getting plenty of attention and results. The key here is to understand the buyer. Understanding your buyer will greatly benefit you in reaching them. Who are they? How do they use the Internet? What sites do they visit for information? And most importantly, how do they… Read more »

Tell Me More

By media Posted in - Advertising & Public Relations on February 4th, 2011

How to Establish Credibility with Assignment Editors and Producers  When a publicist calls a contact on behalf of a client and asks, “Do you have a minute, I have a story that might work for you?” If the producer, editor or writer says, “Sure, what do you have for me?” you actually have less than a minute. You have one sentence in which to pitch your story. John Resnick, an Associated Press editor, is generous with the one-sentence pitch; Resnick is actually open to a two-sentence pitch, he says: “When you pitch a story to me, give me two-sentences, maybe, but after that, I’m going to throw a lot of questions your way, I’m going to want to know about the… Read more »