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The World Has Changed Since the Last Real Estate Cycle

By Laurie Andrews Posted in - Real Estate on April 29th, 2013

It’s been a long road back for the real estate development industry. When the down slope for residential real estate began in 2006, the world was a very different place. It’s hard to believe that Facebook only existed on college campuses, and the first generation of the iPhone wasn’t introduced until 2007. But it was the iPad introduction in 2010 that really changed the world for real estate developers, bringing the wealthy discretionary buyer into the digital realm. Today, as many developers begin to reenter the market, they are recognizing new marketing challenges as a result of changing technology. Top 10 Changes: 1. Website infrastructure and design must prioritize tablet interaction. This means a more focused navigation plan that emphasizes… Read more »

Online Friend Referrals Are Driving Consumer Purchase Decisions

By media Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on May 24th, 2012

Don’t like what’s hanging in your closet? Can’t decide what to buy in the store? Always sending photos of yourself to your friends asking – “What do you think?” When looking to purchase items, social media marketing is a game changer. Today 90% of consumers look to “friends” and ‘Liked’ pages or ‘Pins’ to decide what to purchase. Social media and peer recommendations are being taken to a whole new level, especially in Brazil. Brazilian retailer, C&A, has teamed up with Facebook in creating real time fashion feedback. They have already asked the question and are giving you the answer right on the hanger.

What Would Jesus Do, on Facebook?

By Marissa Mastroianni Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on November 22nd, 2011

If Jesus had a Facebook account, imagine the amount of people he could have reached. What if he could tweet daily lessons on love and kindness? The power of social media and its ability to connect millions upon millions of people around the world is awe inspiring, and the effect of powerful messaging can be extraordinary, if done properly. So where is religion’s place in technology, and how can it be used to impact the most amount of people?While a website provides pertinent information, it fails to connect people.

Tweets of Wrath: Common Abuses of Social Media and How You Can Avoid Them

By media Posted in - Media & Public Relations & Social Media on October 17th, 2011

The rules of social media apply to all: no person, no matter how famous or talented, no company, regardless of its big brands and big income, is exempt. No exceptions.  In fact, a misuse of social mediums, such as Twitter, YouTube and Facebook, can cause more harm than having no online presence at all. Such holds true for John Mayer, one of the decade’s most popular songwriters and musicians, who used Twitter as platform for his most candid thoughts and opinions. As a result, he damaged his credibility as an artist while simultaneously offending many people. Sure, he enthusiastically exercised his right to The First Amendment—but he wants to sell records. Hence, all messaging on behalf of yourself, your brand… Read more »

Are you engaged with the right “one”?

By Marissa Mastroianni Posted in - Public Relations & Social Media on August 30th, 2011

Social media has been a buzz-topic across all industries for a number of years now. People are discussing its benefits and its handicaps, its global reach, its popularity, how fast it’s growing. Businesses- large and small- are all hopping on the band wagon and developing profiles, pages, handles and groups. Everyone wants to be involved, but before you jump in, make sure you know what you’re getting into. What many people don’t understand is the bigger picture of social media; take the words apart – and social media is just really a type of media. Dictionary.com describes media as a “means of communication…that reaches or influences people” and social as “pertaining to, devoted to, or characterized by friendly companionship or… Read more »

First Thoughts on Google+

By media Posted in - Public Relations & Social Media on July 26th, 2011

Just as I’ve settled into the social media world on Facebook, with my thousands of pictures and conversations preserved, Google+ has to make an appearance and cause me to question my whole social media presence. Google+ confused me even more than Facebook had when I first created my profile, with it’s clean layout and simple color scheme (in comparison to Myspace), I found myself a little overwhelmed just thinking about creating a whole new internet profile. Sharing my concerns with a friend who had made his Google+ account as well, he responded with, “It is Beta right now. Chill out…Send some feedback…” So I did. One aspect I love about the new outlet is that it enables me to take… Read more »

Jump onto the Platform or Drown: Social Media Platforms

By media Posted in - Media & Public Relations & Social Media on July 11th, 2011

If you were to ask businesses across the country about market research and advertising 20 years ago, they would have said, “I think we know what people want.” Well, 20 years later they know what consumers want, and in a big way. The marketing and advertising schemes involving door-to-door sales and community events are definitely coming to a screeching halt. The internet is now the community and social platforms are now the marketplaces. As businesses develop, they understand that they can no longer afford to be one-dimensional. For every one customer in person, companies can obtain 10 at the same time via social communities online. As long as a company has a product that the right people want, they will have… Read more »

Tell Me More

By media Posted in - Advertising & Public Relations on February 4th, 2011

How to Establish Credibility with Assignment Editors and Producers  When a publicist calls a contact on behalf of a client and asks, “Do you have a minute, I have a story that might work for you?” If the producer, editor or writer says, “Sure, what do you have for me?” you actually have less than a minute. You have one sentence in which to pitch your story. John Resnick, an Associated Press editor, is generous with the one-sentence pitch; Resnick is actually open to a two-sentence pitch, he says: “When you pitch a story to me, give me two-sentences, maybe, but after that, I’m going to throw a lot of questions your way, I’m going to want to know about the… Read more »