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Your Smartphone Knows You Best

By Angelene Posted in - Press on December 10th, 2019

Your smartphone has become a part of your DNA. You carry it with you wherever you go. It knows where you are headed before you do. How? Your phone is constantly sending out a device ID. That ID is being recorded and matched with your personal profile. That personal profile includes your connection to other devices such as laptops or computers. Together, we can track your spending patterns, your travel habits, what you watch, what you read and who you are connected to. We know your net worth, your age and where you ate dinner last Friday night. It may be scary, but it’s a new world, where data and identity solution companies are in the driver’s seat. It’s changing…

The Making of Kolter.com – Documenting Decades of Achievement

By Angelene Posted in - Press on December 10th, 2019

The Kolter Group is among the most accomplished private real estate investors in the Southeast, with many high-profile projects from the Carolinas to South Florida. Having quietly sold more than $14 billion in real estate, the powerhouse firm is well known in industry circles, yet widely underestimated by the general public. Recently, Kolter’s humble CEO, Bobby Julien, decided it was time to showcase the company’s substantial accomplishments by developing a new online presence at Kolter.com. The Kolter Group wanted to showcase its work on one website, ensuring that its five affiliate entities were united in execution of the overall brand positioning. These five affiliate businesses, Kolter Urban, Kolter Homes, Kolter Financial Services, Kolter Hospitality and Kolter Land, allow the company…

The Country Club Conundrum

By Angelene Posted in - Press on October 10th, 2019

After decades of land developers creating gated Country Club communities, a new phenomenon turned the Country Club world upside down. In the 1970s and ‘80s, when these communities were created, no one could foresee a future when living in a highly amenitized community could be detrimental to the value of your home. Fast-forward the post–economic downturn to find a similar scenario facing Clubs across the country: Consumers are much more sensitive to the carrying costs of real estate assets Club amenities are dated or not up to the high standards of the emerging market Realtors are selling houses, avoiding the costly extras of Country Club communities The gates are locked, keeping potential homebuyers away Baby Boomers have replaced the Silent…

From Dublin With Love: Barry Kinsella, Master Photographer

By Angelene Posted in - Press on October 10th, 2019

For over four decades, Cotton & Company has worked with top industry professionals to capture unforgettable images that tell a story without ever speaking a single word, images that transport viewers to a place they can only imagine, a place they aspire to be. Team Cotton wouldn’t be who we are without these talented industry professionals. It’s with deep appreciation and gratitude that we celebrate the legendary career of a colleague who is one of a kind. Barry Kinsella, born in Dublin, Ireland, has been a cherished partner of Team Cotton almost from the beginning. His avid interest in the Soviet Union, along with his personal enthusiasm for travel, allowed him to photograph the sites of some of the world’s…

Boca West CC Opens New Realty Company, Renews Tennis Partnership

By Angelene Posted in - Press on October 8th, 2019

From: Club and Resort Business By Joe Barks | October 3, 2019 Boca West Country Club in Boca Raton, Fla. has opened Boca West Realty, a new company that will focus exclusively on the private residential club community, and be located on site within the club’s new Golf & Activities Center. Boca West Realty will also work with outside brokers to facilitate the demand for the wide range of luxury properties in 55 distinct villages.Managing Broker Stephann Cotton and Director of Sales Glen Trotta will oversee daily operations and the expanded services. The company will be supported by an advanced digital and traditional marketing campaign showcasing the club lifestyle and maintenance-free properties at Boca West. The program will target the…

Destination Resort Sales: The Pitfalls To Avoid

By Angelene Posted in - Press on October 1st, 2019

Resort residential real estate sold in beautiful international and island destinations sounds like a glamorous business, but it often becomes the most complicated of all real estate transactions. Understanding the laws and taxes of the destination country is only part of the battle. Understanding the reach of American law, and how it can affect your sales success, is even more important. Developers often celebrate when they secure the best hospitality brand for their property, and later learn the limitations and restrictions that surface due to the brand affiliation. Most of the world’s premiere hospitality firms are based in the United States and will require strict compliance with SEC and HUD regulations. Access to databases and cross-marketing tools is often limited…

In House In Control

By Angelene Posted in - Press on September 10th, 2019

Strategic planning between web developers, writers, media buyers, SEO specialists and social marketing teams is critical to the success of a digital program. Today’s ever-changing digital world has made it easy for agencies to outsource services rather than stay current with the fast-paced evolution of technology. Many agencies are merely becoming marketing coordinators for programmatic media buying, website development, blog writing, search engine optimization, responsive advertising, video development and social media. But does the lack of integration impact the effectiveness of the overall program? In a word — absolutely. Artificial intelligence has been integrated into every aspect of the digital environment. Each platform has an algorithm that is taking into account the user’s activities and engagement on other platforms. It’s…

THE SCIENCE OF STORYTELLING

By Angelene Posted in - Press on August 17th, 2019

Today’s homebuyers don’t want to be “sold.” They are tech savvy people who do their homework to find the community that best meets their needs and personality. Every individual has a unique perspective, and their priorities are as varied as their personal style. The challenge is to deliver a sales message through less aggressive editorial stories that highlight the unique selling propositions of your community. There are hundreds of engaging stories about homeowners enjoying life in exceptional ways: A new love for gardening that’s putting fresh vegetables on the table. “Bella” the cocker spaniel they met at the dog park that is now a best friends with “Barley” their rescue dog. Or perhaps a passion for photography that inspired fabulous…

5G – What does the future hold?

By Angelene Posted in - Press on August 9th, 2019

So you’ve been hearing about 5G. You may be thinking that 5G is going to be a little faster, a little more reliable, and a little newer, but it’s actually more than that. It’s a massive innovation that’s going to change the way devices connect to the internet, and more importantly, to each other. As 5G rolls out over the next two years, it’s going to change everything that uses a wireless connection; at this point, that is pretty much everything. So, what’s so special about a 5G future? First of all, it’s fast. Unbelievably fast — 20 gigabits per second over wireless fast. That’s 100 to 250 times faster than 4G. By comparison, 4G provides average speeds of about…

INAUGURAL ISSUE OF SOLUTIONS MAGAZINE PUBLISHED

By Angelene Posted in - Press on August 5th, 2019

STUART, Fla. (August 1, 2019) Cotton & Company today announced the inaugural issue of its industry publication, Solutions magazine, hot off the press. Available to request online, the magazine gives readers and professionals an inside look at the real estate marketing industry through a unique editorial perspective. This newly designed publication is filled with industry insights garnered by one of the top real estate marketing firms in the country. It provides educational support for digital marketing, real estate sales and more. “Through more than 40 years of experience, Cotton & Company has continuously evolved to become the industry leader in luxury real estate marketing,” says Stephann Cotton, Founder & CEO of Cotton & Company. “The market is constantly changing, with…