Post in the Category Advertising
By Angelene
Posted in - Advertising on July 6th, 2016
Like it or not, Mark Zuckerberg has created an advertising juggernaut. Between 2014 and 2015, Facebook’s ad revenue grew 59 percent, with the bulk of ads running on mobile devices. Meanwhile, Google’s ad revenue was up 18 percent over the same time period. While Google’s increase may seem modest compared to Facebook’s, consider that all other digital players contributed to 13 percent of total growth. Together, Facebook and Google controlled 76 percent of internet advertising growth. WHAT DOES THIS MEAN FOR YOU? For sales professionals it means more opportunity to reach potential clients. Lead generation has changed, and with Facebook’s added opportunity it makes inbound marketing that much more successful. Facebook lead generation is NOT about post boosting, name recognition,…
By Angelene
Posted in - Advertising & Media on May 2nd, 2016
With the health and fitness trend not going anywhere anytime soon, Cotton & Company decided to join in! With long hours and busy schedules it can be easy to forget about your health so in an effort to not only get healthier but also promote a healthy work environment, COTTON B FIT was born. It started with a nutri-bullet in the kitchen, with protein and fruit to make smoothies. Cotton has also offered balance chairs to some employees to promote good posture and a strong core on long workdays. Many of us have taken the opportunity to leave work a little early to grab a yoga class together or walk one of Stuart’s beautiful bridges. Promoting these healthy habits has…
By Angelene
Posted in - Advertising & Press & Real Estate on January 13th, 2016
Throughout our lifetime, we experience dramatic events that directly impact the way we live. Tragic or celebratory, we often recognize the short-term ramifications, without realizing the long-term psychological impact that follows us throughout life. For many of today’s retirees, the Viet Nam War was a key milestone that impacted every aspect of life in the 1960s. While lessons were learned from past history, few of us realize the continued significance of this traumatic event on today’s retiree. For the past three decades retirement communities have been designed for the “Silent Generation.” These sun-seeking retirees’ formulative years were experienced in 50s and early 60s, prior to the war. Their retirement years were seen as validation of a life well lived, and…
By Angelene
Posted in - Advertising & Media on December 8th, 2015
The generation born following World War II has had a major impact on the U.S. economy and housing market over the past several decades, and the next decade will be no different as baby boomers enter their golden years. But don’t expect this generation to stick to the script when it comes to retirement and housing decisions. The new Merrill Lynch/Age Wave survey, Home in Retirement: More Freedom, New Choices, turns conventional wisdom on its head. Living in downsized homes -condos, rental apartments and houses smaller than where they lived before? Not every boomer wants to sell their home and move to a condo. “About half of people we surveyed didn’t downsize at all when they moved,” said AgeWave President and…
By Angelene
Posted in - Advertising & Media & Real Estate on November 18th, 2015
Golden Bear Realty, a global name in destination real estate, recently announced a strategic partnership with Cotton & Company. The powerful alliance of these two nationally recognized firms creates an unprecedented sales and marketing solution for resort owners, developers, lenders and country club communities throughout North America and the Caribbean. One of the most recognized, revered and respected names in the golf and real estate industries, Golden Bear’s firm has spent years researching the market and homing in on its needs. Mike Nicklaus, owner and broker, leads the Golden Bear contingent. “My family has lived up to a standard of excellence our whole life; that’s a standard that we strive to uphold. With our brand and our company, everything we…
By Angelene
Posted in - Advertising & Media & Social Media on July 21st, 2015
Social Marketing is important in today’s real estate market. Pinterest may not be the channel you associate with real estate marketing, but here at Cotton & Company we understand content and the importance of having a “conversation” in social media. We excel at leveraging different social platforms, creating user-friendly content resulting in engaging with your potential clients. Some real estate agents and marketing companies, such as the
By Angelene
Posted in - Advertising & Media & Real Estate & Social Media on June 23rd, 2015
Young Professionals Use Facebook/FaceTime to Purchase Luxury Condo Using social media to market real estate means providing information that they can access at their fingertips. In this digitally driven world the consumer can get little snacks of knowledge to keep them coming back for more. You stay in touch with them and you engage. No one can be everything to everyone at all times, but with social media, we can get really close. Staying in tune with the consumer will lead the next generation of marketing to better elevate this form of customer service. For example in San Antonio, Texas, one of our clients, Alteza Residences, recently sold a residence with social media. When young professionals Samar and Kajel Shah…
By Angelene
Posted in - Advertising & Media & Social Media on January 19th, 2015
Recently the concept of adding telephone numbers to our print media ads, each unique to a specific publication came up in discussion. At first the idea seems wonderful, a way to measure the success of traditional media advertising. Upon further review, there are some substantial pitfalls, which must be considered. The concept proves valuable if we significantly narrow down what we will measure and how we will compare it against other metrics. I think it’s a good idea to add unique telephone number call tracking to the mix. We must remember that it is “an additional” bit of information we can use to better understand a very complex system, but not the be-all-end-all to measure the success of a traditional…
By Laurie Andrews
Posted in - Advertising & Media & Networking & Real Estate & Social Media on December 3rd, 2013
Today’s marketing programs for golf and country clubs must be very different compared to how we have marketed prior to the recent recession. Most clubs were originally geared towards a specific demographic and psychographic profile- the Silent Generation born between 1925 and 1942. These profiles have shifted during the downturn, which is why membership recruitment strategies must shift as well. The previously targeted buyer profile has aged, and with that the referral base has diminished. The life and future of your club depends on how well you can “young it up” to appeal to the next market. Not only will the younger market be around longer to enjoy the club, but the projected revenue stream of a 40 – 50…
By Alexis
Posted in - Advertising & Media & Networking & Social Media on August 28th, 2013
Facebook Ads are ever-evolving. They can be used to geographically and demographically target Facebook users who should “Like” your page. These ads are of the “pay-per-click” variety, therefore you only pay for what you get. Facebook profile information allows advertisers to hyper-target prospective consumers based on their age, location, education, relationship status, interests like favorite cities, restaurants, beaches and much more. Are you taking advantage of Facebook’s Advertising platform? Well, you should be and things are about to get a little bit better. From updated precise audience targeting to ad creation and performance measurement, Facebook has just released its newest update coming soon. Announced last week, new updates and changes are coming to Facebook’s advertising platform. Big ones. New changes…
