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Golden Bear Partnering with Cotton & Company on Luxury Real Estate Marketing

Posted on November 18, 2015 | Read time: 4 minutes

Golden Bear Realty, a global name in destination real estate, recently announced a strategic partnership with Cotton & Company. The powerful alliance of these two nationally recognized firms creates an unprecedented sales and marketing solution for resort owners, developers, lenders and country club communities throughout North America and the Caribbean.

One of the most recognized, revered and respected names in the golf and real estate industries, Golden Bear’s firm has spent years researching the market and homing in on its needs. Mike Nicklaus, owner and broker, leads the Golden Bear contingent. “My family has lived up to a standard of excellence our whole life; that’s a standard that we strive to uphold. With our brand and our company, everything we do, we expect to do it to the highest level.”

Nicklaus adds, “With Golden Bear, we’ve been involved with communities around the world. We have helped to create communities that have sustained strong sales volume and to support an ongoing marketing program. We’re seeking new developments and markets that will benefit from our marketing expertise and the quality of the work that we do.”

To further enhance its position in the market, Golden Bear is teaming up with Cotton & Company, a full-service, marketing firm exclusively specializing in luxury residential real estate. Cotton & Company’s expertise in lead generation, content marketing and branding will provide Golden Bear’s clients with access to premium services unavailable through traditional real estate firms. “If you look at most real estate companies, they focus on selling homes and general real estate,” says Stephann Cotton, the firm’s President and Founder. “People today are looking for a lifestyle, and that lifestyle may be on the ocean; it may be on a golf course; it may be in a marina, on the Intracoastal or in a country club. The luxury real estate industry in general has been hibernating for 10 years. The needs of today’s buyers are completely different, and we’re focusing on new ways to capture the attention of people looking to make a change in their lifestyle.”

The collaboration will draw on the strengths of each company: Golden Bear’s real estate prowess and Cotton & Company’s award-winning marketing campaigns. Together, they will transform Golden Bear’s clients, both new and existing lifestyle communities, into premiere properties boasting the Golden Bear Realty designation.

“The Nicklaus family name represents integrity, excellence, hard work—the Golden Bear Realty brand serves as an endorsement of the community,” says Todd Vance, Golden Bear’s Chief Operating Officer. “Once the homebuyers make the connection with Golden Bear Realty, there’s an immediate trust factor.”

Mike Nicklaus began developing a niche in the real estate market in 2003. Today, the company operates in Charleston, South Carolina, and Stuart, North Palm Beach and Delray Beach, Florida. The firm currently comprises of more than 150 agents and is growing quickly. In the past few years, Nicklaus has recognized the need to provide clients with something more. Therefore, this powerhouse alliance aims to not only meet the ever-evolving needs of the industry, but also to redefine the way real estate and marketing efforts are provided. This alliance will form a one-stop firm with all services under one umbrella.

With the support of Cotton & Company’s marketing innovation, Golden Bear Realty will continue its expansion into destination markets throughout the world. Its clients can turn to Golden Bear for a comprehensive real estate sales and marketing solution and consequently wear the Golden Bear Realty seal as a symbol of success.

Golden Bear Realty specializes in luxury lifestyle real estate. Founded and directed by Michael Nicklaus, the son of golf legend Jack Nicklaus, Golden Bear Realty strives to be associated with excellence, integrity and the highest measure of quality. In every market represented, Golden Bear Realty will be supporting community enrichment through the support of local charities.

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