Post in the Category Press
By Laurie Andrews
Posted in - Press on November 8th, 2016
Having recently attended the 2016 Urban Land Institute conference in Dallas, Texas, we learned some very interesting trends that were pertinent to real estate developers as we move into the 2017 season. As we enter the 4th Quarter of 2016, average real estate sales pace is down approximately 15-20%. This was surprising, as most people expected 2016 to be better than 2015. The cause of the slow down is a combination of the stock market collapse at the beginning of the year, the unusually negative election cycle, the resulting uncertainty for the future. This impacts government sectors, the financial landscape as well as international issues related to ISIS and BREXIT. There is generally a lack of urgency in the market,…
By Angelene
Posted in - Press on September 12th, 2016
A new poll commissioned by the National Association of Home Builders to gauge public sentiment on the value of homeownership and government programs that encourage homeownership and housing production concluded that an overwhelming four-out-of-five Americans believe that owning a home is a good investment. With the political season shifting into high gear from a year of already intense, in your face advertising, we can safely say that the tensions have risen when it comes to the the future of our country. Looking at past history, the Presidential election and the voters’ attitudes towards it often has an impact on consumer spending habits. The low consumer confidence has the developers feeling the pinch. With that being said, out of a nationwide…
By Angelene
Posted in - Press on June 24th, 2016
Many sales professionals find themselves overwhelmed in the fast-paced world of digital marketing. With more opportunity to reach potential consumers as well as network with industry professionals, it’s important to know which venue to to spend your time on. Cotton & Company has a proven track record and the expertise to do just that. Although things are changing on an almost weekly basis, we decided to forecast what we expect the future of digital marketing to look like. Mobile is on the rise…It was no real big surprise when online mobile sales overtook those made on a desktop. Across all generations smart phones are being used to keep in touch with loved ones and for ease of travel. It’s becoming…
By Angelene
Posted in - Press on April 14th, 2016
With the upcoming Presidential election, the United States’ economy, commerce, and real estate have become hot topics. Looking at past history, the Presidential election and the voters’ attitudes towards it often have an impact on consumer spending habits. With such a diverse range of options in the 2016 Presidential Election, the future direction of the country is up for grabs. As we enter into the summer convention season, there remains a veil of uncertainty hanging over the US economy. Real estate markets around the country are feeling the pinch due to low consumer confidence as a result of this uncertainty. In destination second home markets, buyers are patiently sitting on the sidelines waiting to jump back in. This could signal an…
By Angelene
Posted in - Press on March 1st, 2016
Okay, so you have a blog on your website….are you using it? Really using it to drive results? If the answer is no, you’re not alone. Many sales professionals find themselves overwhelmed in this fast-paced, instant gratification world of digital marketing, and the blog is often the project pushed to the edge of the desk. But with today’s increased focus on content marketing, managing your blog appropriately is more important than ever. Although having a blog is essential for SEO and increasing your online visibility, it is estimated that 50 percent of the content produced goes unused. It’s up to you (or your marketing team) to stem the tide. Use Keywords to Identify Prime Topics The best strategy is to focus…
By Angelene
Posted in - Press on February 16th, 2016
We all know the old adage, “A picture is worth a thousand words,” but in today’s digital world an image may be worth 10,000 words. Content is king and digital marketing requires a more robust library of content than ever before. Compelling images are essential to attracting and engaging an audience. Here’s few tips to get you started: Get Organized. Once you map out your strategy, create a shot list that takes full advantage of your time and photography. Outline the location, the scene, which models are used, what is expected of the client. Then, get everyone on the same page. Review the shot list with the photographer, the talent, the client, etc. Having everyone on the same page is…
By Alexis
Posted in - Press on February 15th, 2016
The National Association of Home Builders (NAHB) recently published Housing Preferences of the Boomer Generation shows that homebuyers in the baby boom generation want a suburban neighborhood consisting of all single-family detached homes more often than any other of the 19 listed community features, and nearly 80 percent prefer a cul-de-sac over efficient traffic flow when given the choice. These results are based on a survey conducted by NAHB in September 2015 that collected data from 4,326 recent and prospective homebuyers, stratified and weighted to be representative of the age, geography, income, and race and ethnicity of homeowners in the United States. Although the published study emphasizes housing preferences of boomers (those born from 1946 to 1964), for comparison purposes…
By Angelene
Posted in - Press on February 2nd, 2016
Here at Cotton & Company, great effort is made to create collateral campaigns that exemplify the luxury and affluence of the communities, condominiums and resorts we advertise and market. Every aspect of a real estate campaign, from the traditional marketing materials to the digital advertising initiatives, are carefully and intelligently designed to appeal to the demographic and potential homebuyers. So amongst the vivid photography, beautiful brochures, attention-grabbing ads and cutting-edge websites, it is easy to overlook one of the most important tools in real estate sales: the humble floor plan. A floor plan looks rather simple compared to the gorgeous photography and collateral used in other campaign pieces. However, the fact of the matter is that most people shop online for properties and…
By Angelene
Posted in - Advertising & Press & Real Estate on January 13th, 2016
Throughout our lifetime, we experience dramatic events that directly impact the way we live. Tragic or celebratory, we often recognize the short-term ramifications, without realizing the long-term psychological impact that follows us throughout life. For many of today’s retirees, the Viet Nam War was a key milestone that impacted every aspect of life in the 1960s. While lessons were learned from past history, few of us realize the continued significance of this traumatic event on today’s retiree. For the past three decades retirement communities have been designed for the “Silent Generation.” These sun-seeking retirees’ formulative years were experienced in 50s and early 60s, prior to the war. Their retirement years were seen as validation of a life well lived, and…
By Laurie Andrews
Posted in - Press on December 30th, 2015
It’s been a banner year for Kolter Urban in Downtown Sarasota. With Cotton & Company’s marketing support, the 141-unit luxury residential property has achieved $170 Million in presales, representing nearly 95% sellout. Upon completion, this luxury condominium will be located on the shores of Sarasota Bay. The iconic, modern designed building broke the all sales records for the region, promoting a walkable downtown lifestyle in high demand with today’s empty nesters. Construction on the landmark project is scheduled for completion in late 2016. Less than a dozen residences remain including tower residences starting at $1.5 million and a limited penthouse opportunities from $2.9 million. “The project’s overwhelming sales success demonstrates the market demand for a contemporary modern design in this…
