Post in the Category Press
By Angelene
Posted in - Press on November 20th, 2020
Private club communities are attractive to buyers now more than ever. As a result of the pandemic, country club communities are being sought out for having all the bells and whistles buyers seek at this time. Here are just a few of the reasons why the appeal of country club living has grown significantly in the post Covid-19 era. Wellness According to the Private Communities Registry, Inc. (PCR) 2020 Survey, wellness amenities top the list of what home searchers are looking for. Fitness related amenities remain the top requested benefit by homebuyers. Swimming pools (73%), with fitness centers (71%), and walking/ biking trails (70%) following close behind. There is also an enthusiasm for tennis/pickle ball, green features, spas, and other…
By developer
Posted in - Press on October 30th, 2020
With a shortage of standing inventory in Florida and surging migration to the State, Florida homebuyers face fewer options when searching for that perfect winter or year-round address. Construction materials and labor costs are on an upward trend, resulting in the continued rise of new home pricing in the market. For real estate developments with pre-sale condominiums, this scenario will lead savvy homebuyers getting in early to take advantage of future appreciation. For homebuyers that settle on what’s available today, waiting for new construction may be necessary to acquire the home of their dreams. Pre-sale offerings in real estate developments can be a win-win for both the buyer and the developer. For the homebuyer, the best selection and pricing are…
By developer
Posted in - Press on October 26th, 2020
Florida’s Longboat Key attracts five-star luxury development. Longboat Key a moneyed enclave, neighboring affluent Sarasota is a hot property right now. In Q3 2020 closed condominium and townhome sales above a million hit 102 compared to 39 in Q3 2019. Located in both Sarasota and Manatee Counties, Longboat Key is 9 miles northwest of Sarasota and almost 40 miles south of Tampa. The year-round population of around 7,0000 almost doubles from January to April thanks to snowbirds who primarily hail from the Northeast and Midwest. With an average family income of $181,903 affluence is a way of life. Just a 15-minute drive from downtown Sarasota via a bridge this low-key barrier island has some of the most pristine beaches in…
By developer
Posted in - Press on October 16th, 2020
Unicorp National Developments, Inc., together with the Michael Saunders & Company team are pleased to announce they have now opened sales to the public for The Residences at The St. Regis Longboat Key Resort. Situated on a barrier island just outside of Sarasota, Florida. Longboat Key is renowned for its aquamarine waters and expansive white sand beaches. This acclaimed and storied location offers the best in luxury living in the tradition of The St. Regis, recognized around the world as The Best Address. St. Regis, part of Marriott International’s portfolio of luxury brands, is excited to welcome The Residences at St Regis Longboat Key to its global portfolio. Pre-sale expectations were surpassed, despite an off-season launch in the height of…
By developer
Posted in - Press on September 30th, 2020
It used to be that people moved to Florida to retire or just spend the winter in the sunshine, but during these unprecedented times, real estate sales trends are proving that the sunshine state is much more than a vacation or retirement destination. According to the New York Times, nearly 1000 people move to Florida every day. Luxury homes sales are in high demand as northerners from densely populated states with high tax burdens abandon cities like New York, Boston, and Chicago. Now, with business changing to remote workplaces, professionals enjoy newfound freedom to relocate for a higher quality lifestyle. In addition to the obvious year-round sunshine and a milder climate, there are other important reasons that one in every…
By developer
Posted in - Press on September 22nd, 2020
In today’s world, most home searches begin online – not just for non-disabled people, but those with special needs as well. Having a website that helps facilitate this for disabled people is a fundamental part of the home-buying process and ensures that people with disabilities have the same opportunities to buy a home as everyone else. When websites are not properly coded to assist them, lawsuits may occur on the basis of the American Disabilities Act. Since the American judicial system considers websites public spaces, you may find yourself in a situation where you will have to settle out of court or pay large fines. When it comes to the accessibility of websites offering real estate, Cotton & Company understands…
By developer
Posted in - Press on September 21st, 2020
Cotton & Company welcomes Robert Allen as Art Director to the team. Allen joins Cotton & Company with over 18 years of extensive experience in brand development, digital marketing, advertising and promotions. Allen joins the Cotton & Company team from Barilla Group in Northbrook, Illinois, where he was a Creative Designer. Previously he was a Senior Graphic Designer at Essendant in Deerfield, Illinois. Prior design experience includes working as a Senior Designer and Photography Supervisor at Staples and Senior Designer for Quill. Allen graduated from Ray College of Design with a Bachelor of Fine Arts and received a certification for web development from The Art Institutes. “We are thrilled to have Robert join our creative team at Cotton & Company,…
By Angelene
Posted in - Press on August 24th, 2020
Google Ads has officially announced they are joining Facebook in shifting their allowed targeting parameters for real estate advertising. Google is updating its ad policies, removing certain demographic targeting criteria for advertisers operating in the employment, housing, and credit sectors. This change is not too surprising to us or to other housing, employment, and credit advertisers as Facebook created similar policies a little over a year ago when their ad targeting changed for the financial sector. Google Ads Targeting – The Good News Although Google hasn’t released any additional details, they have acknowledged that more information will become available in the coming weeks. #TeamCotton will remain abreast of the situation and continue to provide our clients with up-to-date information on…
By Angelene
Posted in - Press on August 18th, 2020
Buyers clamoring for space outside cities expand their searches beyond the traditional borders of areas like the Hamptons and Aspen Ever since the coronavirus first arrived on U.S. shores, the priority among high-end homeowners has been clear: to get out of cities, and to stay out. From the Hamptons to Aspen to Miami, second-home markets across the country have seen record seasons for both sales and rentals, and the heightened demand seems to be more than a blip as inventory tightens and even properties that had previously spent years languishing are going into contract. “I’ve never seen a market like this in 31 years,” said Susan Lowe, a senior vice president and corporate broker for Chase International/Luxury Portfolio International in…
By Angelene
Posted in - Press on August 4th, 2020
We are excited to announce our participation in Facebook’s upcoming new product alpha test! Participation is by invitation only, so we are very proud to be considered for this opportunity. Without giving away too many details, we will take part in a beta test with regards to an alternate way to create and build Facebook ads. We will be testing this new product and then working directly with the Facebook Product Development Team, providing valuable feedback to help bring the Beta to market. Cotton & Company has been utilizing Facebook’s Business Manager platform for years and this experience paired with our expertise in the niche luxury residential real estate industry has made us a perfect candidate for Facebook’s new product…
