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Post Tagged with Communication

The World Has Changed Since the Last Real Estate Cycle

By Laurie Andrews Posted in - Real Estate on April 29th, 2013

It’s been a long road back for the real estate development industry. When the down slope for residential real estate began in 2006, the world was a very different place. It’s hard to believe that Facebook only existed on college campuses, and the first generation of the iPhone wasn’t introduced until 2007. But it was the iPad introduction in 2010 that really changed the world for real estate developers, bringing the wealthy discretionary buyer into the digital realm. Today, as many developers begin to reenter the market, they are recognizing new marketing challenges as a result of changing technology. Top 10 Changes: 1. Website infrastructure and design must prioritize tablet interaction. This means a more focused navigation plan that emphasizes… Read more »

Spring Ahead

By media Posted in - Media & Networking & Public Relations & Social Media & Uncategorized & Web on March 12th, 2013

March 10th at 2am, we sprung ahead one hour. Daylight Savings Time is nearly upon us. “DST” is a way of making better use of the daylight hours by setting the clocks forward one hour in the spring and then back again in the fall. Do you believe this is a good practice or not worth the hassle for one extra hour of evening daylight during the warmer months?There are different schools of thought on this practice. Some studies report that DST saves energy, but you can find just as many studies that report it does not. Some people say the loss of that one-hour of sleep affects their health, mood and body clocks. However, many appreciate the extra hour… Read more »

Facebook’s Newest Search Tool – How To Use It

By media Posted in - Advertising & Media & Networking & Social Media & Uncategorized on March 3rd, 2013

For years, we have been posting and sharing information about our companies and ourselves through the Internet. Among all of the outlets available on the Internet today, Facebook is among the most popular, used to help deliver detailed and sometimes over the top information to the public. As of January 2013, Facebook released a new search tool, called Graph Search, allowing Facebook users to find almost whatever they want on Facebook, including people and places and which people like which places. This information has always existed, however, now Facebook is making it easier for the public to access. Graph Search is currently in limited beta testing, allowing only a certain amount of people to have access until it integrates into… Read more »

6 Reasons Video Should be a High Priority When Selling Real Estate

By Laurie Andrews Posted in - Advertising & Media & Networking & Public Relations & Real Estate & Social Media & Uncategorized on January 21st, 2013

Video content is new terminology in the digital marketing age. In years past, creating a video meant a one-time production to acquire and edit a short film to tell the story of your community vision. In today’s content-rich environment, new marketing channels provide outlets where video becomes a constantly evolving tool. Creating compelling video content should rise to the top of your priority list for a variety of reasons: 1. As consumers, we live in a visual world and technology has opened the door to online learning, on-demand movies, and independent entertainment delivered through alternative channels. We look to YouTube for “how to” videos, recipes and research. Why would buying real estate be any different? 2. Making a new home purchase… Read more »

Why Social Media Marketing Works for Real Estate

By Marissa Mastroianni Posted in - Advertising & Media & Networking & Public Relations & Real Estate & Social Media & Uncategorized on January 14th, 2013

If you’ve been keeping up then you know that the final choice in the homebuyer’s decision-making process is most highly influenced by emotions. And for this reason, as real estate marketers, we must focus on lifestyle selling. Once you understand how important the lifestyle sell is to real estate, it then becomes increasingly clear why social marketing fits the bill. Here’s how: People love sharing exciting news about their lives on Facebook. This is the most natural place for buyers to showcase their new home purchase to their friends. The simple nature of sharing online and connecting with your closest friends and family falls perfectly in line with referral marketing. Never before was there such an easy way to reach… Read more »

Coach Schnellenberger Leading the Charge to Stop Texting and Driving

By Laurie Andrews Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on December 11th, 2012

As the Offensive Coordinator for the 1972 Miami Dolphins, Coach Howard Schnellenberger became famous for winning football games and the ‘72 Dolphins remain the only undefeated team in NFL history. The coach went on to become a legendary college head coach for the Universities of Oklahoma,Louisville and Miami, where he won a National Championship. After retiring from football as the head coach of Florida Atlantic in 2011, the coach continues to work with young students as he faces an even more ominous opponent. Featured on Miami’s WSVN, Coach Schnellenberger is bringing attention to the growing epidemic of texting and driving. Notably, 49% of drivers with cell phones under the age of 35 send or read text messages while driving, even though a texting… Read more »

What is the ROI of Social Media?

By Marissa Mastroianni Posted in - Advertising & Media & Networking & Public Relations & Real Estate & Social Media & Uncategorized & Web on October 31st, 2012

It’s a question we’ve frequently received. And the issue with answering it, is that it doesn’t totally make sense. ROI is a financial measurement. Marketing channels can be measured in goals and benchmarks, but ROI? Not really. You see, how can you possibly measure the ROI of having email versus not having email? Or the ROI of having a phone line? What about the ROI of the customer service representative actually answering that phone line? Can you measure the satisfaction of your prospect after that well-received customer service phone call? What about the ROI of that satisfied customer telling her friends about her positive experience? The answer is no. Which is why social marketing cannot be measured in ROI. However,… Read more »

Home Buyer Referrals Go Social

By Laurie Andrews Posted in - Real Estate on October 2nd, 2012

Real estate developers and builders have long recognized the quality of potential leads driven from personal referrals. This assumption is now supported by research from Socialnomics.net that indicates only 14% of consumers believe advertising messages, but 90% trust peer recommendations.While many recognize this new dynamic, few sales organizations know how to utilize today’s technology to expand their reach. Yes, friends and family continue to make the seasonal trip to South Florida and other warm destinations. Often they become envious of the lifestyle they experience while on vacation:holiday celebrations in shorts, poolside barbecues on Super Bowl Sunday or simply slipping into a pair of flip flops instead of snow boots. Who wouldn’t love blue skies and 70-degree temperatures in February? Tapping into visiting… Read more »

What Would Jesus Do, on Facebook?

By Marissa Mastroianni Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on November 22nd, 2011

If Jesus had a Facebook account, imagine the amount of people he could have reached. What if he could tweet daily lessons on love and kindness? The power of social media and its ability to connect millions upon millions of people around the world is awe inspiring, and the effect of powerful messaging can be extraordinary, if done properly. So where is religion’s place in technology, and how can it be used to impact the most amount of people?While a website provides pertinent information, it fails to connect people.

Has Technology Stifled the Creative Process?

By media Posted in - Advertising & Media & Networking & Social Media & Uncategorized on November 8th, 2011

What would Don Draper do with Google and an iMac? The savvy ad executive of ”Mad Men,” accustomed to cocktail-induced, cigarette-filled and feet-kicked-on-the- desk-style of creative meetings, might feel a tad nostalgic for his Lucky Strike days in 2011. What ever happened to the days of creative exchanges in person? Together Everyone Achieves More (TEAM): but do they?As a result of the increased use of technology, collaboration seems to be decreasing among colleagues and business partners. The days of collective brainstorming—in person—have been replaced by the sound of dinging Smartphones and the sight of a zillion unread e-mails.