Post Tagged with marketing
By Laurie Andrews
Posted in - Media & Public Relations & Real Estate & Social Media on March 30th, 2012
Are you ready? …to drive low-cost leads through customer referrals and highly targeted Facebook advertising programs? …for an active YouTube channel with current videos that enhance your brand while building your Internet search results? …to reduce the cost of your pay-per-click campaign by building your relevance score with Google? …to have a website that is designed for usability on both smartphones and tablet devices? Did you know that 95% of homebuyers use the Internet for research? National media is consistently indicating optimism in the housing market, and better days are just around the corner. During the extended down cycle, technology has changed drastically, and your digital marketing plan must evolve with the times. • Tablet and mobile devices mandate usability…
By Alexis
Posted in - Advertising & Media & Public Relations & Social Media on January 20th, 2012
What emotions are conveyed when consumers hear your company’s name? Proper branding is critical to the success of any business. Branding is more than just a logo (although the logo is high in the hierarchy of consumer impressions)—it’s an intangible asset. Do you stand for something? What is it? Are you marketing just a product or service, or do you stand for something consumers can relate to? People respond positively to companies that have passion and negatively to those who are perceived as trying to make a quick buck off them. Wouldn’t it be awful if you actually wanted to improve peoples’ lives by your product or service, but because of poor branding, you were being treating as just another…
By Alexis
Posted in - Media & Public Relations & Social Media on October 17th, 2011
The rules of social media apply to all: no person, no matter how famous or talented, no company, regardless of its big brands and big income, is exempt. No exceptions. In fact, a misuse of social mediums, such as Twitter, YouTube and Facebook, can cause more harm than having no online presence at all. Such holds true for John Mayer, one of the decade’s most popular songwriters and musicians, who used Twitter as platform for his most candid thoughts and opinions. As a result, he damaged his credibility as an artist while simultaneously offending many people. Sure, he enthusiastically exercised his right to The First Amendment—but he wants to sell records. Hence, all messaging on behalf of yourself, your brand…
By Angelene
Posted in - Public Relations & Social Media on August 30th, 2011
Social media has been a buzz-topic across all industries for a number of years now. People are discussing its benefits and its handicaps, its global reach, its popularity, how fast it’s growing. Businesses- large and small- are all hopping on the band wagon and developing profiles, pages, handles and groups. Everyone wants to be involved, but before you jump in, make sure you know what you’re getting into. What many people don’t understand is the bigger picture of social media; take the words apart – and social media is just really a type of media. Dictionary.com describes media as a “means of communication…that reaches or influences people” and social as “pertaining to, devoted to, or characterized by friendly companionship or…
By Alexis
Posted in - Public Relations & Social Media on July 26th, 2011
Just as I’ve settled into the social media world on Facebook, with my thousands of pictures and conversations preserved, Google+ has to make an appearance and cause me to question my whole social media presence. Google+ confused me even more than Facebook had when I first created my profile, with it’s clean layout and simple color scheme (in comparison to Myspace), I found myself a little overwhelmed just thinking about creating a whole new internet profile. Sharing my concerns with a friend who had made his Google+ account as well, he responded with, “It is Beta right now. Chill out…Send some feedback…” So I did. One aspect I love about the new outlet is that it enables me to take…
By Alexis
Posted in - Media & Public Relations & Social Media on July 11th, 2011
If you were to ask businesses across the country about market research and advertising 20 years ago, they would have said, “I think we know what people want.” Well, 20 years later they know what consumers want, and in a big way. The marketing and advertising schemes involving door-to-door sales and community events are definitely coming to a screeching halt. The internet is now the community and social platforms are now the marketplaces. As businesses develop, they understand that they can no longer afford to be one-dimensional. For every one customer in person, companies can obtain 10 at the same time via social communities online. As long as a company has a product that the right people want, they will have…
By Alexis
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on June 28th, 2011
These interesting looking icons are “QR” Codes. QR is short for Quick Response. This technology is definitely not new, but it is becoming more popular in the United States as smart phones take over the marketplace. This two-dimensional code, made up of squares and patterns, is a shortcut that can be read through your phone’s camera once you have downloaded the software. In fact, the next generation iPhone will come equipped with the QR reader program already installed. As you hold your phone over the code, your camera will read the code and automatically take you to a website or webpage, launch a video, play music or a game. The Barcode News recently released statistics that show a 4,549% growth in…
By Alexis
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on June 20th, 2011
Recently I was walking the aisle of my local grocery store and saw the most peculiar thing. A golf ball for sale in the beer section. No, this is not a case (no pun intended) of someone placing an unwanted item in the wrong section. This is a brilliant campaign launched by Bridgestone Golf and Michelob Ultra. Think about it. What better a marriage than golf and beer?
By Laurie Andrews
Posted in - Real Estate on May 31st, 2011
It’s always been a simple equation–the higher your “be-backs,” the higher your sales conversion. While the basic premise remains true today, the number of touch points prior to the sale has increased drastically. If your reaction includes “I need to get a closer on the team,” you may be underestimating the challenge in today’s market. Carrying costs and resale potential are also weighing heavily on their minds, and buyers are doing more research than ever. What to do for 2011? • Recognize the potential sales that exist in your database and don’t rely solely on your sales team to execute a one-on-one follow-up program. • Give your buyer a reason to change their timeline to yours and communicate this opportunity…
By Alexis
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on March 28th, 2011
Hello. It’s nice to meet you. Wanna be friends? I mean life-long friends who will always need one another.The most simplistic explanation of advertising is the desire to introduce a brand to a target audience. Brands go about this by creating awareness, enticing trial, building loyalty and, hopefully, enlisting brand ambassadors to help spread the gospel. In advertising we look at people’s wants and turn them into needs. Because when I need something, I buy it. A great example of a company introducing themselves to potential customers was seen recently with LivingSocial. By now most everyone has heard of Groupon. If not for their group coupon offerings, then for their ability to decline a $6 billion buyout bid from the nice…
