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Organic Website Traffic: Why Does it Matter So Much?

By Karen Cantor Posted in - Press on June 4th, 2021

What is Organic Website Traffic? When it comes to everyday nutrition, we all understand the reasons why organic food is in such high demand, but many of us struggle with why organic website traffic is so important or what it actually is. The term “organic traffic” refers to website visitors as the result of unpaid (“organic”) search engine results. Visitors are considered organic if they found your website using a search engine like Google, AOL, Bing, or Yahoo. In other words, they are not “referred” by any other website. Although organic traffic doesn’t cost anything, it requires an investment of time and strategy to be successful. Organic search is the largest driver of organic website web traffic and a crucial component… Read more »

Facebook Selects Cotton & Company to Participate in New Ad Platform Alpha Test

By Marissa Mastroianni Posted in - Press on August 4th, 2020

We are excited to announce our participation in Facebook’s upcoming new product alpha test! Participation is by invitation only, so we are very proud to be considered for this opportunity. Without giving away too many details, we will take part in a beta test with regards to an alternate way to create and build Facebook ads. We will be testing this new product and then working directly with the Facebook Product Development Team, providing valuable feedback to help bring the Beta to market. Cotton & Company has been utilizing Facebook’s Business Manager platform for years and this experience paired with our expertise in the niche luxury residential real estate industry has made us a perfect candidate for Facebook’s new product… Read more »

Florida Real Estate – a Coronavirus Opportunity?

By Angelene Posted in - Press on March 25th, 2020

As the US market continues to experience the early stages of the Coronavirus cycle, every industry is evaluating its short-term and long-term impact. For the real estate industry in particular, discussion of a looming “recession” brings to mind the challenges faced during the global financial crisis over the last decade. But this is 2020, and real estate could be a bright spot for investor opportunities in an otherwise volatile global market. “We’ve taken this ride before,” says Stephann Cotton, President of Cotton & Company, a Florida-based international sales, and marketing firm specializing in luxury residential properties. “In June 2005, we raised a red flag at the beginning of the last cycle. We witnessed a significant drop in new web visitors… Read more »

A Journey of Discovery

By Angelene Posted in - Press on January 15th, 2020

There it was, bigger than life on your computer screen. A magnificent landscape of bright blue skies and rolling desert hills that seemingly merge into the clear blue waters of the Sea of Cortez. The stunning beauty of the Baja actually takes your breath away. What an incredible first impression, but then what? Take the Quiz. A short series of four or five questions are asked about how you would interact with the environment, what level of service you prefer, what activities you are most likely to schedule. Your answers and interactions create a profile of your interests that allows the developer to get to know what’s important to you. When it comes to nurturing a lead, one size certainly… Read more »

Your Smartphone Knows You Best

By Angelene Posted in - Press on December 10th, 2019

Your smartphone has become a part of your DNA. You carry it with you wherever you go. It knows where you are headed before you do. How? Your phone is constantly sending out a device ID. That ID is being recorded and matched with your personal profile. That personal profile includes your connection to other devices such as laptops or computers. Together, we can track your spending patterns, your travel habits, what you watch, what you read and who you are connected to. We know your net worth, your age and where you ate dinner last Friday night. It may be scary, but it’s a new world, where data and identity solution companies are in the driver’s seat. It’s changing… Read more »

THE SCIENCE OF STORYTELLING

By Marissa Mastroianni Posted in - Press on August 17th, 2019

Today’s homebuyers don’t want to be “sold.” They are tech savvy people who do their homework to find the community that best meets their needs and personality. Every individual has a unique perspective, and their priorities are as varied as their personal style. The challenge is to deliver a sales message through less aggressive editorial stories that highlight the unique selling propositions of your community. There are hundreds of engaging stories about homeowners enjoying life in exceptional ways: A new love for gardening that’s putting fresh vegetables on the table. “Bella” the cocker spaniel they met at the dog park that is now a best friends with “Barley” their rescue dog. Or perhaps a passion for photography that inspired fabulous… Read more »

Cotton & Company To Attend the 2018 Facebook Developers Conference

By Angelene Posted in - Advertising & Media & Press & Real Estate & Social Media on April 26th, 2018

On May 1st & 2nd marketers, publishers and developers from all over the globe will flock to San Jose, CA for F8, Facebook’s annual developer’s conference. This year more than 5,000 developers and Facebook Marketing Partners from all over the world will gather to experience new, breakthrough technology from Facebook and learn first-hand how developers are innovating on the platform and explore new ways to build community and bring the world closer together. Attendance at F8 is by invitation only so Cotton & Company was proud to have two of its key team members invited to the prestigious digital marketing event. Webmaster Sonya Pereira and Digital Strategist Angelene McCullough will represent Cotton & Company at the event next week. Facebook… Read more »

The World Has Changed Since the Last Real Estate Cycle

By Laurie Andrews Posted in - Real Estate on April 29th, 2013

It’s been a long road back for the real estate development industry. When the down slope for residential real estate began in 2006, the world was a very different place. It’s hard to believe that Facebook only existed on college campuses, and the first generation of the iPhone wasn’t introduced until 2007. But it was the iPad introduction in 2010 that really changed the world for real estate developers, bringing the wealthy discretionary buyer into the digital realm. Today, as many developers begin to reenter the market, they are recognizing new marketing challenges as a result of changing technology. Top 10 Changes: 1. Website infrastructure and design must prioritize tablet interaction. This means a more focused navigation plan that emphasizes… Read more »