Post in the Category Press
By Angelene
Posted in - Press on December 11th, 2018
Find out how our Chief Marketing Officer, Laurie Andrews, answers some of the most frequently asked questions about digital marketing and its impact on the real estate industry. 1. What does social media marketing really do for your business? Can you quantify the results? Social marketing has become the core of our digital strategy. The advanced targeting tools within the platform allow us to narrow the consumer base to our true potential homebuyers. Of course, the way we use the social channel is very strategic. Much more about educating and informing the consumer, rather than selling. The results are very quantifiable. We have data on every aspect of our engagement, and we also gain terrific exposure from the viral aspect…
By Angelene
Posted in - Press on November 15th, 2018
The world of work is constantly shifting, especially when it comes to staff representation and recognition in the workplace. That’s why Cotton & Company found it important to attend the Pryor Learning Solutions ‘The Essentials of HR Law’ in Port St. Lucie recently. The seminar itself was designed to help educate employers on proper procedures involving recruiting, accommodating, and encouraging professionals in today’s modern work world. HR Supervisor Kathy Petroraio attended, and found multiple ways to apply the information that she received. “Our team members are an important asset at Cotton & Company,” she explained. “So knowing how to support them and recognize them for their work is just as important an asset for us.” Kathy was happy to explain…
By Angelene
Posted in - Press on October 4th, 2018
1. Focus on video—but especially live video As far as we can tell, videos are still favored under the new algorithm, but live videos will be even more important. In his announcement, Zuckerberg wrote that “live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos.” This means if you haven’t already invested time and energy into posting live videos on Facebook, you 100 percent should do so now. This is one of Facebook’s few concrete examples of content that will perform well under the new algoritham, so we would all do well to pay attention to it. 2. Avoid engagement bait It might be tempting to…
By Angelene
Posted in - Advertising & Press & Real Estate & SEO on June 20th, 2018
It’s that time again – time to update the country club website to keep up with the times. Refreshing the website is always a good thing, but there are several things you should consider before getting started. For most private residential country club communities, new members come from new real estate sales, and new real estate sales are coming from a totally new generation of homebuyers. To add to the challenges, many real estate brokers are unfamiliar with the details of club membership and avoid selling in Club Communities. With the community sold out and real estate agents scarce, Country Club membership directors find themselves with a new set of challenges. They now need to play a stronger role in…
By Angelene
Posted in - Press on May 10th, 2018
Top Real Estate Marketers In The US for 2018 by Lester Harper | May 1, 2018 | Real Estate Agents, Companies | Top USA Real Estate Want to find out who are the top real estate marketers in the US? Well, you have found the right place. The real estate marketers below have all proven to be top in their field. Some of the people on the list below work for some of the largest real estate brands in the country. Some that make the list of top marketers in real estate are Digital Marketing agencies that specialize, specifically in the real estate. The list would not be complete without those special real estate brokers who not only handle the…
By Angelene
Posted in - Press on May 3rd, 2018
Facebook’s annual F8 developers conference is typically chock full of splashy product and new feature announcements. This year, the social media giant entered F8 under a cloud of high-profile scandals, including how the company deals with hate speech, election integrity, and data privacy. Even so, Facebook CEO Mark Zuckerberg and other executives unveiled a variety of new products at the 2-day event, going to great lengths to show that the company still has a few tricks up its sleeves despite all the recent distractions. Facebook Gets into Dating Facebook will be integrating a feature for online dating directly into its main social-networking app. The feature, called Dating Home, will be opt-in and accessible by clicking on a small heart icon…
By Angelene
Posted in - Press & Social Media on May 2nd, 2018
Dating, Instagram video calling, trip VR Memories and more… Day 1 of Facebook’s F8 conference was packed with announcements and updates. Here are 10 big takeaways from Mark Zuckerberg’s keynote on Day 1. 1. FaceDate Facebook is launching a dating feature where you can volunteer to make a profile that’s only visible to non-friends who’ve also opted in to looking for love. Facebook will match you based on all its data, and messaging will happen in a dedicated inbox rather than Messenger. Why: If Facebook wants to drive “meaningful connections”, it doesn’t get more meaningful than introducing you to your life partner. Facebook will have to be careful to keep everything private, as people already think it’s creepy or…
By Angelene
Posted in - Advertising & Media & Press & Real Estate & Social Media on April 26th, 2018
On May 1st & 2nd marketers, publishers and developers from all over the globe will flock to San Jose, CA for F8, Facebook’s annual developer’s conference. This year more than 5,000 developers and Facebook Marketing Partners from all over the world will gather to experience new, breakthrough technology from Facebook and learn first-hand how developers are innovating on the platform and explore new ways to build community and bring the world closer together. Attendance at F8 is by invitation only so Cotton & Company was proud to have two of its key team members invited to the prestigious digital marketing event. Webmaster Sonya Pereira and Digital Strategist Angelene McCullough will represent Cotton & Company at the event next week. Facebook…
By Angelene
Posted in - Press on November 12th, 2017
“Nobody expects an emergency medical situation to happen, but if it does, we are prepared.” – Kathy P. Accidents happen… Everyone knows that, so as part of their Emergency Preparedness Planning in partnership with the #RedCrossReady nationwide initiative, Cotton & Company, sent four of it’s staff back to school for some serious lessons in life saving skills. Cassie Cowsert, Erika Wigley Vicat, Kathy Petroraio and Sonya Pereira spent the day together participating in lectures, activities and hands-on CPR training. “What a fun day out of the office,” says Team Cotton’s Erika Vicat. “We had a really great time learning about First-Aid and CPR.” The CPR, First Aid, and AED Certification course was held on Saturday, October 28, 2017 at the…
By Angelene
Posted in - Press on May 9th, 2017
DOWNTOWN SARASOTA’S NEWEST MODERN CONDOMINIUM BLVD Sarasota, the newest and most impressive downtown address is home to just 49 expansive modern condominiums and an unprecedented level of resort-style amenities. Extraordinary design, amazing amenities and an enviable location combine to create a true walkable lifestyle. Situated in the renowned arts and culture district of Sarasota, Florida, the 18-story tower showcases panoramic waterfront and city views from truly expansive private terraces. BLVD Sarasota is unlike anything that’s come before. The 49 modern residences at BLVD have been thoughtfully designed for today’s contemporary lifestyle. The expansive floor plans range from 3,550 to over 5,400 square feet of living space. Each luxury condo offers exceptional views to the east and west including views of the…
