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Real Estate Digital Marketing Agency | Cotton & Company
Facebook marketing for real estate

Facebook is Changing the Game…Again.

Posted on January 12, 2015 | Read time: 2 minutes

We’ve been implementing successful social media marketing programs for our clients in the luxury real estate industry for over four years. We use our own proprietary content formula and targeting experience to hone in on the real estate buyer, make them aware of our projects and the lifestyle each affords. We network with affiliates and drive cross-promotion through social channels, gaining third party credibility. We’ve figured out how to make it work for us, for our industry. And now, Facebook has slightly changed the rules on us. It’s now, more important than ever, to have an experienced social marketer develop and help you implement a strategic plan for your business. It’s still necessary to cultivate qualified databases of “likes” on your business page, however – we are not always going to be able to reach those fans unless we actually pay for it. Another step has been added to the program and that step costs money which must be spent effectively.

According to a recent Wall Street Journal article, “The social network now says it will ramp up efforts to filter out unpaid promotional posts in user news feeds, making it more difficult for businesses to use the site as a marketing tool – without paying to advertise, or promote their posts.”

It’s not the end of social by any means. It’s actually good for us, with dedicated small budgets we can ensure our crafted content and messaging is delivered to the most targeted audiences we identify. We know about this change and how to use it to our advantage. Our team welcomes the opportunity to manage your social marketing programs for you. Let us know if you would like to learn more today. 

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