Widely regarded as the hottest new community in Southwest Florida, its easy to understand why following the results of the Collier Building Industry’s Sand Dollar Awards. The iStar developed community won big at the recent event, garnering top honors in several prestigious categories. Naples Reserve took home the hardware in five categories including:
- Best Clubhouse Exterior
- Best Sales Center
- Best Brochure
- Best Website
- Best Direct Mail
- Best Social Media Marketing
Naples Reserve’s development team engaged Cotton & Company, an industry leading real estate marketing firm, last year in conjunction with the grand opening of its new Island Club amenity center. The firm’s challenge was to position the community as a fun-filled, tropical destination, with 22 interconnected lakes. Together, the team executed the comprehensive program to introduce the market to the “Casually Awesome” lifestyle of Naples Reserve.
“The numbers speak for themselves,” says Don Mears, Vice President of Land Development with iStar. “The market has responded well to the program, and we have achieved the #1 sales position in South Naples.”
Naples Reserve was created by iStar, which was named 2015 Developer of the Year by Builder and Developer magazine for its commitment to creating exceptional communities and lifestyles with an emphasis on energy efficiency and environmental stewardship.
“We are very proud of the work we produced, but we’re even more excited about the sales results at Naples Reserve,” said Cotton & Company’s President, Stephann Cotton. “It’s our job to get the word out about how special this community really is. The Naples Unplugged magazine, new Sales Gallery and our social media program have been very successful at doing just that.”
“iStar challenged our team to have this program implemented in less than 60 days,” added Laurie Andrews, Cotton & Company’s Chief Marketing Officer. “The program’s success is a victory for every member of our team who worked diligently to implement this comprehensive strategy throughout Naples Reserve’s traditional and digital platforms. I don’t know of any other team who could accomplish this goal so successfully.”
Cotton & Company is an industry leader in the field of real estate marketing. Over the past four decades, the innovative firm has marketed more than 1,700 communities. The firm is headquartered on Florida’s east coast with an in-house team of more than 30 professionals. Strategic targeting of Baby Boomer retirees has become a specialty of the firm who represents land owners, capital investors, private developers, and national/regional builders.
iStar has financed and invested in over $10 billion of residential projects since 1993, making it one of the largest investors in luxury condominium, multifamily and master-planned residential developments in the U.S. Its portfolio has included interests in over 18,000 condominium units in the nation’s top markets, and 65,000 acres in master-planned communities with the potential for an estimated 50,000 single-family and multifamily units. Offering a fully integrated platform, the team includes best-in-class developers, architects, builders, marketers and community liaisons.