In luxury real estate marketing, scarcity is far more than a sales tactic—it’s a psychological catalyst. When thoughtfully woven into the strategy, scarcity drives urgency, heightens emotional investment, and enhances perceived value. For affluent...
In the ever-evolving digital landscape of 2025, marketers aren’t just battling spam—they’re navigating a full-blown data crisis. Between bot...
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The entire world is in the midst of a dynamic evolution. From digital storytelling and branding to content strategy...
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Waterfront development is entering a high-growth era, driven by the rising global demand for premium marina infrastructure. With the...
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Cotton & Company is proud to announce that Sonya Pereira, Director of Web Development, will represent the firm at...
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Featured image: One Park Sarasota, an 18-story high-rise condominium tower located in downtown Sarasota’s Waterfront District, Quay Sarasota currently...
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For today’s luxury buyer, ‘home’ is more than a property or an address — it’s a reflection of how...
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Cotton & Company is thrilled to share that our President, Laurie Andrews, has been prominently featured in the latest...
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While the digital landscape has evolved significantly over the years, its recent growth has been exponential. Innovations in AI,...
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This year, Cotton & Company’s Director of Web Development, Sonya Pereira, and Director of Digital Strategy, Angelene McCullough, are...
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This year, Cotton & Company’s Director of Web Development, Sonya Pereira, and Director of Digital Strategy, Angelene McCullough, are...
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Attracting new Members who appreciate the enhanced value of the Club lifestyle is a core component for any private...
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For many new luxury developments, achieving sales success in the pre-construction phase is a pivotal milestone that paves the...
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In today’s digital landscape, social media has undeniably transformed how we interact, communicate, and perceive the world. From connecting...
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From user-generated AI to adaptive web experiences, the rapid pace of technological advancements is continuously evolving in the competitive...
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Technology is constantly changing every aspect of our lives, and digital innovations in the real estate industry are evolving...
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A retrospective by Laurie Andrews, President, Cotton & Company 35 years with one company is a milestone few achieve...
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The U.S. real estate market has experienced just about every end of the housing spectrum over the last decade....
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Fueled by friendly tax policies and numerous business relocations during the pandemic, Florida has enjoyed booming growth and expansion...
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Capital Analytics Associates’ Invest: Palm Beach 2022-2023 Launch Conference was held on December 8, 2022. More than 200 industry...
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While the marketing industry continues to make great strides toward the digital world, traditional marketing is far from dead....
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As Featured in CityBiz Boca West officially opened its new Welcome Sales Center on October 31 in a ribbon...
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Now more than ever before, people are consuming media whenever and however they want. Online streaming services such as...
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Fueled by low interest rates, easy credit, and insufficient regulation, the Great Recession of 2008 has been considered one...
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Long gone are the days where everyone watched three network television channels, listened to their favorite FM radio station,...
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Long before podcasts, tv shows, or even books, people have passed down knowledge through stories. Each story told connected...
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After a year and a half of record growth, Florida continues to make headlines as the nation’s top destination...
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Today’s homebuyers don’t want to be “sold”. They are tech-savvy and do their preliminary homework to find a community...
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(STUART, FLA) – Cotton & Company, a full-service advertising agency in the luxury real estate development market worldwide, has...
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In today’s economic environment all products and companies have a strong digital presence, especially those selling residential real estate....
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Cotton & Company representative directors attended two of the top global digital marketing technology conferences of 2021: The Ad...
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Forbes Global Properties, the luxury real estate platform, selected Cotton & Company, a full-service marketing and advertising agency, for...
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Branded residential properties have become more desired now than ever. Think about the brands you associate with, the airline...
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Emerging Trends in Real Estate® 2022 Report, produced by both the Urban Land Institute (ULI) and PricewaterhouseCoopers (PwC), demonstrates strong...
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Every year ULI hosts an Annual Real Estate Summit in Miami, Florida, and other major cities to examine the...
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Since early 2020, Caribbean real estate demand has steadily increased both in exposure and desirability. There’s no doubt that...
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It’s the Hottest Real Estate Market Ever While some real estate developers have the dilemma of not being able...
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Home Renovation in High Demand Josefine and Alan Cohen live in New York and love the city! Proud to...
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Setting a High Bar for Mentorship Success Good mentors develop knowledge and skills while great ones build the confidence...
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What is Organic Website Traffic? When it comes to everyday nutrition, we all understand the reasons why organic food...
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The desire for eco-friendly homes has increased dramatically in recent years. We may commemorate Earth Day in April, but...
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COVID is Transforming Homebuyers’ Mindset Due to the length of the crisis, short-term lifestyle changes have become daily habits...
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It’s been almost a decade since the golf industry took a hard hit with the global economic crisis. Golf...
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While 2020 was a year when time seemingly stood still for many Americans, innovation in digital marketing has accelerated...
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The Pandemic Accelerates a Florida Land Rush The pandemic has accelerated what is being called the “Great Real Estate...
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As public debate continues to rage about how to manage the COVID virus, Florida’s decision to remain “open for...
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Whether working remotely from home, homeschooling the kids or even getting in a workout at the home gym –...
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Private club communities are attractive to buyers now more than ever. As a result of the pandemic, country club...
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With a shortage of standing inventory in Florida and surging migration to the State, Florida homebuyers face fewer options...
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Florida’s Longboat Key attracts five-star luxury development. Longboat Key a moneyed enclave, neighboring affluent Sarasota is a hot property...
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