As the high season in Florida comes to a close, many developers are reviewing results that did not meet expectations for Q1 2026. Website traffic held relatively steady. Registrations declined. Absorption did not follow....
There are moments in this business where timing is simply part of the job. And then there are moments...
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Buyer perception is beginning to form earlier in the development cycle than most teams account for. By the time...
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As the first quarter comes to a close, much of the industry conversation has centered on uncertainty—often translating into...
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For decades, luxury real estate launches followed a defined sequence. Entitlements were secured, architectural plans advanced, brand and digital...
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Luxury real estate marketing is undergoing a structural shift. Projects are no longer discovered solely through search results, broker...
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The private club industry is no stranger to evolution. From tee time systems to mobile apps and digital communications,...
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The way private clubs attract and convert members is changing. Historically, growth relied on referrals, reputation, and localized exposure....
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As geopolitical uncertainty rises, real estate activity isn’t disappearing, it’s shifting. Developers, buyers, and capital sources are recalibrating timing,...
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In Café Cotton, the work is part of the environment. Not positioned as a statement, not introduced with explanation,...
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In Café Cotton, the work is part of the environment. Not positioned as a statement, not introduced with explanation,...
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For decades, the trajectory of new home development in the United States followed a relatively predictable path: homes became...
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Published by Steve Marcinuk, Key Crew Journal Florida’s luxury residential development market is undergoing rapid change as artificial intelligence...
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When GreenPointe Developers approached Cotton & Company with a last-minute opportunity for Super Bowl exposure, the timeline was immediate...
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By Laurie Andrews, President, Cotton & Company One of the most common concerns I hear today is that AI...
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Why answer architecture, FAQ strategy, and buyer psychology now determine which projects AI surfaces—and which it ignores By Laurie...
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By Laurie Andrews, President, Cotton & Company High-rise condominium development is often discussed in terms of location, architecture, and...
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By Laurie Andrews, President, Cotton & Company As we close out the year and Florida enters its most important...
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By Laurie Andrews, President, Cotton & Company Artificial Intelligence isn’t a trend — it’s an infrastructure shift that’s fundamentally...
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By Laurie Andrews, President, Cotton & Company A New Type of Buyer — and a New Type of...
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By Laurie Andrews, President, Cotton & Company The Next Great Shift Has Arrived Since Cotton & Company’s founding in...
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Day one of the Programmatic IO Conference in New York set the tone for an industry at a critical...
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In luxury real estate marketing, scarcity is far more than a sales tactic—it’s a psychological catalyst. When thoughtfully woven...
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In the ever-evolving digital landscape of 2025, marketers aren’t just battling spam—they’re navigating a full-blown data crisis. Between bot...
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The entire world is in the midst of a dynamic evolution. From digital storytelling and branding to content strategy...
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Waterfront development is entering a high-growth era, driven by the rising global demand for premium marina infrastructure. With the...
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Cotton & Company is proud to announce that Sonya Pereira, Director of Web Development, will represent the firm at...
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Featured image: One Park Sarasota, an 18-story high-rise condominium tower located in downtown Sarasota’s Waterfront District, Quay Sarasota currently...
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For today’s luxury buyer, ‘home’ is more than a property or an address — it’s a reflection of how...
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Cotton & Company is thrilled to share that our President, Laurie Andrews, has been prominently featured in the latest...
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While the digital landscape has evolved significantly over the years, its recent growth has been exponential. Innovations in AI,...
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This year, Cotton & Company’s Director of Web Development, Sonya Pereira, and Director of Digital Strategy, Angelene McCullough, are...
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Attracting new Members who appreciate the enhanced value of the Club lifestyle is a core component for any private...
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For many new luxury developments, achieving sales success in the pre-construction phase is a pivotal milestone that paves the...
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In today’s digital landscape, social media has undeniably transformed how we interact, communicate, and perceive the world. From connecting...
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From user-generated AI to adaptive web experiences, the rapid pace of technological advancements is continuously evolving in the competitive...
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Technology is constantly changing every aspect of our lives, and digital innovations in the real estate industry are evolving...
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A retrospective by Laurie Andrews, President, Cotton & Company 35 years with one company is a milestone few achieve...
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The U.S. real estate market has experienced just about every end of the housing spectrum over the last decade....
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Fueled by friendly tax policies and numerous business relocations during the pandemic, Florida has enjoyed booming growth and expansion...
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Capital Analytics Associates’ Invest: Palm Beach 2022-2023 Launch Conference was held on December 8, 2022. More than 200 industry...
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While the marketing industry continues to make great strides toward the digital world, traditional marketing is far from dead....
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As Featured in CityBiz Boca West officially opened its new Welcome Sales Center on October 31 in a ribbon...
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Now more than ever before, people are consuming media whenever and however they want. Online streaming services such as...
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Fueled by low interest rates, easy credit, and insufficient regulation, the Great Recession of 2008 has been considered one...
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Long gone are the days where everyone watched three network television channels, listened to their favorite FM radio station,...
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Long before podcasts, tv shows, or even books, people have passed down knowledge through stories. Each story told connected...
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After a year and a half of record growth, Florida continues to make headlines as the nation’s top destination...
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Today’s homebuyers don’t want to be “sold”. They are tech-savvy and do their preliminary homework to find a community...
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(STUART, FLA) – Cotton & Company, a full-service advertising agency in the luxury real estate development market worldwide, has...
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